Samsung + Years & Years Entertained with a Virtual Reality Performance
Laura McQuarrie — March 1, 2016 — Tech
As part of a collaboration with electronic pop trio Years & Years, Samsung set up a preview of the group's European Tour using a livestreamed virtual reality performance.
Fans of the band with Samsung Gear VR headsets were able to download the Samsung + Years & Years app and tune into an exclusive 360-degree show that made them feel as if they were part of an intimate concert, complete with confetti and LED wristbands worn by audience members. Attendees of the virtual show were able to make the most of technology by switching between three angles: standing in a prime front row spot, experiencing all the action on-stage with the band, or seeing it all unfold from an aerial view.
With a demonstration like this, Samsung is introducing a whole new way for audiences around the world to tap into live entertainment, using only a Samsung Galaxy S7 smartphone and Gear VR technology.
Fans of the band with Samsung Gear VR headsets were able to download the Samsung + Years & Years app and tune into an exclusive 360-degree show that made them feel as if they were part of an intimate concert, complete with confetti and LED wristbands worn by audience members. Attendees of the virtual show were able to make the most of technology by switching between three angles: standing in a prime front row spot, experiencing all the action on-stage with the band, or seeing it all unfold from an aerial view.
With a demonstration like this, Samsung is introducing a whole new way for audiences around the world to tap into live entertainment, using only a Samsung Galaxy S7 smartphone and Gear VR technology.
Trend Themes
1. Livestreamed VR Concerts - Opportunity to create immersive virtual reality experiences for live concerts, giving music fans the sensation of being physically present at a concert from the comfort of their own homes.
2. 360-degree Live Performances - Potential for artists to engage with global audiences through livestreamed concerts that offer viewers the ability to switch between different angles and perspectives.
3. Virtual Reality Event Experiences - Growing demand for virtual reality technology to recreate live event experiences, enabling individuals to participate in concerts and shows remotely.
Industry Implications
1. Entertainment - The entertainment industry can leverage livestreamed VR concerts as a new avenue for revenue generation and audience engagement.
2. Technology - Opportunity for technology companies to develop VR platforms and applications that enhance the virtual event experience.
3. Mobile Devices - Mobile device manufacturers can capitalize on the demand for advanced smartphones and VR headsets to deliver immersive entertainment experiences.
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