Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
Rebecca Byers — February 4, 2016 — Marketing
References: eventmagazine
Hosted in Nashville, Tennessee, the 2016 NHL All-Star Weekend included an immersive VR pop-up from sports equipment and apparel brand Reebok. The virtual reality experience was created by UK-based retail marketing agency Savvy, who designed the pop-up for the event's Fan Fair.
The immersive Reebok x NHL VR pop-up used Samsung's virtual reality helmet and aimed to let fans experience the thrill of competing in the NHL All-Star Game. A haptic vest attached to the Samsung system vibrated when guests were body-checked by other players in the reality.
Given that the All-Star events are spread out over the weekend, the Reebok activation is an excellent way to engage fans who find themselves with free time ahead of games and activities.
The immersive Reebok x NHL VR pop-up used Samsung's virtual reality helmet and aimed to let fans experience the thrill of competing in the NHL All-Star Game. A haptic vest attached to the Samsung system vibrated when guests were body-checked by other players in the reality.
Given that the All-Star events are spread out over the weekend, the Reebok activation is an excellent way to engage fans who find themselves with free time ahead of games and activities.
Trend Themes
1. Immersive VR Experiences - Opportunity for brands to create immersive VR experiences to engage fans and consumers.
2. Haptic Feedback Technology - Incorporating haptic feedback technology in VR experiences for a more realistic and engaging user interaction.
3. Sports Marketing - Utilizing immersive VR campaigns as a unique marketing strategy to enhance fan engagement and brand awareness.
Industry Implications
1. Sports Equipment and Apparel - Sports equipment and apparel brands can leverage immersive VR campaigns to showcase products and engage consumers.
2. Retail Marketing - Retail marketing agencies can specialize in creating immersive VR experiences for brands to engage customers and drive sales.
3. Event Activations - Event organizers can offer immersive VR pop-ups to enhance the overall event experience and attract attendees.
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