Field Trip's Music Festival Experience Entertains with VR Between Sets
Laura McQuarrie — April 16, 2015 — Tech
Part of the ultimate music festival experience is being able to use all of your senses to take in music and the other sources of entertainment that are going on at the outdoor event. But with virtual reality technology on the rise, the modern festival-goer is looking for an experience that's more hyperconnected and immersive.
This year at Field Trip 2015, festival-goers will be able to plug into an Oculus Rift experience between music sets. The experience will virtually fly people high over the festival grounds, giving them a better sense of what there is to do and see on the grounds. The experience is set to the music of Kevin Drew and Andy Kim, ensuring that those wearing a pair of Oculus Rift goggles or those waiting in line don't miss a beat of the action.
This year at Field Trip 2015, festival-goers will be able to plug into an Oculus Rift experience between music sets. The experience will virtually fly people high over the festival grounds, giving them a better sense of what there is to do and see on the grounds. The experience is set to the music of Kevin Drew and Andy Kim, ensuring that those wearing a pair of Oculus Rift goggles or those waiting in line don't miss a beat of the action.
Trend Themes
1. Hyperconnected VR - The rise of virtual reality technology is driving the need for hyperconnected and immersive festival experiences.
2. Innovative Entertainment - Virtual reality tours of festivals represent a disruptive innovation opportunity for the live entertainment industry.
3. VR Intermission - Virtual reality experiences between live music sets are an emerging trend for music festivals.
Industry Implications
1. Virtual Reality - The virtual reality industry has the opportunity to provide innovative festival experiences for attendees.
2. Live Entertainment - The live entertainment industry can benefit from the disruptive innovation opportunities presented by virtual reality festival tours.
3. Music Festivals - Music festivals are incorporating virtual reality tours as a way to enhance the attendee experience and offer unique entertainment opportunities.
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