Animal obsession reaches new levels with social aspects for connected consumers
Implications - While digital networking has taken off in recent years, the phenomenon is becoming more customized with new communication tools for pet owners. By linking individuals with common interests together, brands can connect with passionate, engaged groups. This is also symptomatic of leading consumer patterns as connected demographics rely on the digitization of personal interests, wants and needs.
Trend Themes
1. Hyper-personalization - The rise of customized social networking tools is indicative of the growing trend of hyper-personalization, creating disruptive innovation opportunities for companies to develop more specialized products and services for consumers.
2. Pet Tech - The creation and evolution of pet-centric social networks and apps is indicative of the growing trend of pet tech, creating disruptive innovation opportunities for companies to develop new products and services in the rapidly expanding pet tech market.
3. Community Building - The growth of social networks and clubs aimed at pet owners is indicative of the growing trend of community building, which presents disruptive innovation opportunities for companies to develop more community-oriented products and services that cater to specific interests and lifestyles.
Industry Implications
1. Pet Tech - The pet tech industry is rapidly growing, with companies developing innovative technology for pet owners, such as wearable devices and customized social networking tools.
2. Community Building - The community building industry presents disruptive innovation opportunities for companies to develop social networks, clubs, and other services that cater to specific lifestyles and interests, bringing people together and creating new forms of community engagement.
3. Hyper-personalization - The hyper-personalization industry presents disruptive innovation opportunities for companies to develop highly specialized products and services that cater to consumers' individual interests and needs, creating a more personalized consumer experience and building stronger brand loyalty.
4 Featured, 36 Examples:
205,600 Total Clicks
Date Range:
Mar 14 — Aug 15
Trending:
Mild
Consumer Insight Topics:
