Immersit Makes Watching Movies at Home a Theatrical Experience
Laura McQuarrie — July 30, 2015 — Tech
References: immersit & cinemablend
Many movie theaters are struggling to secure ticket sales, but Immersit is a company that's giving consumers one more reason to stay at home and watch a movie.
Taking inspiration from the seats that can be found in a 4D theater experience, Immersit helps movie-watchers at home become involved in a complete sensory experience. The company's technology takes the form of a bespoke sofa that has the ability to react to the contents of a particular video game or movie.
With pneumatic feet powered by air pumps, individual seats are able to move up to four inches in forwards, backwards, rolling, shaking and vibrating motions. The commands for this unit are taken from a laptop or tablet, through a Wi-Fi connection. What makes this system the most genius of all for the movie industry is that it requires the purchase of a compatible DVD or Blu-ray disk in order to be properly synced.
Taking inspiration from the seats that can be found in a 4D theater experience, Immersit helps movie-watchers at home become involved in a complete sensory experience. The company's technology takes the form of a bespoke sofa that has the ability to react to the contents of a particular video game or movie.
With pneumatic feet powered by air pumps, individual seats are able to move up to four inches in forwards, backwards, rolling, shaking and vibrating motions. The commands for this unit are taken from a laptop or tablet, through a Wi-Fi connection. What makes this system the most genius of all for the movie industry is that it requires the purchase of a compatible DVD or Blu-ray disk in order to be properly synced.
Trend Themes
1. Smart Home Entertainment - Immersit's technology is revolutionizing the home entertainment experience by creating a complete sensory experience with interactive sofas.
2. 4D Theater-inspired Furniture - Immersit is tapping into the trend of creating immersive experiences at home by offering bespoke sofas that move in sync with the content being watched.
3. Personalized Movie Experience - Immersit's technology allows individuals to customize their movie-watching experience at home by adjusting the movements of the sofa to match the action on the screen.
Industry Implications
1. Furniture - Immersit's motion sofas have the potential to disrupt the furniture industry by offering consumers a unique and immersive home entertainment experience.
2. Movie Production - Immersit's synchronized sofa technology presents an opportunity for movie producers to create content tailored specifically for this interactive experience.
3. Home Entertainment Systems - The integration of Immersit's technology into home entertainment systems could disrupt the industry by providing a new level of immersion and engagement for viewers.
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