Music products and services focus on health-conscious consumers
Implications - New audio products and services are concentrating on health in the interest of wellness-oriented millennials. Gen Y consumers are displaying a high regard for fitness, hence the development of athletic offerings in previously unrelated categories. So long as young shoppers continue to remain focused on wellness, products focused on these goals will continue to crop up.
Workshop Question - What is the biggest trend in your industry right now and how will it evolve over the next 5 years?
Trend Themes
1. Fitness-oriented Audio Products - There is an increased focus on health in audio products and services in order to cater to the wellness-oriented millennials who have a high regard for fitness.
2. Advanced Music Therapy - Music products use advanced technology to provide mood enhancement and help users relax and unwind in innovative ways.
3. Concentration-improving Headphones - Headphones now help monitor brain activities and alert users when their concentration levels are dropping, improving productivity and focus.
Industry Implications
1. Fitness Industry - The fitness industry can use fitness-oriented audio products and devices to offer customers comprehensive wellness solutions.
2. Health & Wellness Industry - Products designed to provide therapy and reduce stress can greatly benefit the health & wellness industry.
3. Productivity Improvement Industry - Concentration-improving headphones can be positioned as productivity improvement tools which can benefit the work culture in organizations.
4 Featured, 35 Examples:
55,086 Total Clicks
Date Range:
Aug 15 — Mar 17
Trending:
Average
Consumer Insight Topics:
