'The Feelies' Transforms Film Experiences with Virtual Reality
Laura McQuarrie — July 30, 2015 — Tech
References: shufflefestival & independent
'The Feelies' is a multi-sensory cinema project from the Shuffle festival that brings together art and technology in an astounding way. Rather than being a passive participant in viewing a movie from a still seat, the use of a virtual reality headset lets each individual movie-goer experience film in a whole new way.
With a VR headset, attendees of the Shuffle festival are virtually transported to New York City or a refugee camp in Jordan. From standing on the edges of buildings to being immersed in a community of people, these narrated tales completely change the way stories are told and experienced by an audience member.
As far as the origins of the strange name, The Feelies, the term was first coined by Aldous Huxley for Brave New World, where he envisioned that this fictive future world would include a real-time sensory cinema.
With a VR headset, attendees of the Shuffle festival are virtually transported to New York City or a refugee camp in Jordan. From standing on the edges of buildings to being immersed in a community of people, these narrated tales completely change the way stories are told and experienced by an audience member.
As far as the origins of the strange name, The Feelies, the term was first coined by Aldous Huxley for Brave New World, where he envisioned that this fictive future world would include a real-time sensory cinema.
Trend Themes
1. Virtual Reality Cinemas - The use of VR headsets to create fully immersive and multi-sensory cinema experiences.
2. Interactive Storytelling - Allowing moviegoers to participate in the narrative of a film and become a part of the story.
3. Art-tech Fusion - The combination of cutting-edge technology and artistic expression to create innovative and captivating experiences.
Industry Implications
1. Entertainment - VR cinemas and interactive storytelling can become innovative disruptions to the traditional movie theater industry.
2. Tourism - The use of VR and multi-sensory experiences can change the way tourists explore new destinations.
3. Art - Artists and creators can combine technology and artistic expression to produce a new era of immersive installations and performances.
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