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Prescription Packaging

Modern branding boasts a clinical design for health-conscious consumers

Implications - New approaches to branding are boasting a clinical approach to design that puts traditional pharmaceutical layouts at the fore of non-medicinal products. Even if primarily ironic, physically minded takes on packaging suit young generations concerned with health and wellness. By addressing this reality in a striking manner, companies can captivate busy Gen Y and Z consumers.
Workshop Question - What adjacent industries can you tap into for inspirational branding that stands out from your current competition?
Trend Themes
1. Clinical Branding - Companies are using clinical design in their non-medical products to appeal to health-conscious consumers.
2. All-natural Skincare - Beauty brands are using plant-based ingredients in their products to provide both effective and enjoyable skincare experiences.
3. Sustainable Cosmetics - Cosmetics companies are eliminating harmful toxins from their products and branding themselves as long-trusted authorities on sustainable cosmetics.
Industry Implications
1. Packaging and Branding - Companies can revolutionize their branding approach by using clinical or visual imagery often found in traditional medical design to stand out and gain customer attention.
2. Cosmetics and Skincare - Cosmetics and skincare brands can innovate by finding ways to incorporate all-natural or plant-based ingredients that provide both effective and enjoyable skincare experiences.
3. Beauty Clinics and Dermatologists - Beauty clinics and dermatologists can expand their branding approach by using subtle graphics and clean, sophisticated designs, such as those commonly found in traditional medical branding.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
440,064 Total Clicks
Date Range:
Mar 14 — Aug 15
Trending:
Warm
Consumer Insight Topics:

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