The Boston Red Sox VR Concept Transports Fans Behind the Scenes
Jana Pijak — May 17, 2016 — Lifestyle
References: bizjournals
Boston Red Sox VR headsets were given to baseball fans at this year's season opener event in an effort to make game day a more memorable and interactive experience. Stadium visitor were each given their very own Samsung Gear VR headset -- adorned with their favorite team's insignia -- and got a behind the scenes look at the Red Sox' spring training sessions.
This Boston Red Sox VR stunt resonates with the team's younger audience, a group who values experiential marketing and access to the latest technology.
When describing the marketing move, Boston Red Sox chief marketing officer Adam Grossman explains that "virtual reality will allow the team to open up and expand the emotional connections that they have with kids and their fans."
This Boston Red Sox VR stunt resonates with the team's younger audience, a group who values experiential marketing and access to the latest technology.
When describing the marketing move, Boston Red Sox chief marketing officer Adam Grossman explains that "virtual reality will allow the team to open up and expand the emotional connections that they have with kids and their fans."
Trend Themes
1. Interactive VR Experiences - Interactive VR experiences are becoming a popular trend in the sports industry, providing fans with unique and immersive experiences beyond traditional viewing.
2. Experiential Marketing - Companies are using experiential marketing techniques such as VR to engage with younger audiences who value interactive experiences.
3. Personalized VR Technology - As VR technology becomes more mainstream, companies are creating personalized VR devices branded with team logos and other insignia.
Industry Implications
1. Sports - The sports industry is using VR to enhance fan experiences and provide a more engaging viewing experience.
2. Marketing and Advertising - Experiential marketing techniques like personalized VR experiences are rapidly gaining popularity and becoming a standard practice in the industry.
3. Technology - The advancement of VR technology is disrupting the entertainment industry by allowing audiences to immerse themselves in content like never before.
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