TGI Fridays' Holiday Experience Transports Diners to the Arctic
Laura McQuarrie — December 8, 2015 — Lifestyle
References: tgifridays & eventmagazine
Last year's holiday experience from TGI Fridays included drones disguised as mistletoe that encouraged diners to share sweet kisses. In the same theme of embracing emerging technology, this year's stunt from TGI Fridays involves virtual reality.
The #JingleEffect campaign takes diners on a dazzling 360-degree experience, which begins by strapping on an Oculus VR headset. From there, diners are transported north of the Arctic Circle to Lapland, where they are launched into an experience of being pulled on a sled by an enthusiastic team of snow dogs.
As well as being devised as a virtual experience that most adults in the UK would be willing to try, Lapland is known as a dream Christmas destination for many. Rather than having to brace the cold, this virtual holiday experience offers a way to indulge in a quick adventure before getting back to a hot meal.
The #JingleEffect campaign takes diners on a dazzling 360-degree experience, which begins by strapping on an Oculus VR headset. From there, diners are transported north of the Arctic Circle to Lapland, where they are launched into an experience of being pulled on a sled by an enthusiastic team of snow dogs.
As well as being devised as a virtual experience that most adults in the UK would be willing to try, Lapland is known as a dream Christmas destination for many. Rather than having to brace the cold, this virtual holiday experience offers a way to indulge in a quick adventure before getting back to a hot meal.
Trend Themes
1. Virtual Reality Dining - Opportunity for restaurants to incorporate virtual reality technology into dining experiences, offering customers an immersive and unique mealtime adventure.
2. 360-degree Experiences - Chance for brands to create interactive and captivating 360-degree experiences using virtual reality technology, enhancing customer engagement and leaving a lasting impression.
3. Embracing Emerging Technology - Potential for companies to embrace emerging technologies like virtual reality to stand out from competitors and create memorable brand experiences.
Industry Implications
1. Restaurant Industry - Restaurants can revolutionize the dining experience by incorporating virtual reality technology, attracting tech-savvy customers looking for innovative and immersive experiences.
2. Entertainment Industry - Opportunity for entertainment companies to leverage virtual reality to create unique and captivating experiences, enhancing audience engagement and creating new revenue streams.
3. Marketing and Advertising Industry - Potential for marketers to use virtual reality technology to create interactive and immersive campaigns that leave a lasting impression on consumers, increasing brand awareness and customer engagement.
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