This Miami Theatre Embraces the Concept of Dine-In Cinema
Rahul Kalvapalle — July 15, 2015 — Tech
References: miaminewtimes
The Miami neighborhood of Brickell is welcoming its very own luxury dine-in cinema. This opulent 622-seat theater will feature plush oversized leather seats in 11 viewing rooms.
The theater is the brainchild of Mexico City-based company Cinemex. In order to enhance the culinary aspect of the experience, Cinemax partnered with world-renowned chef Mikel Alonso of the Biko restaurant. Highly acclaimed Mexico City mixologist Mica Rousseau is also involved in the culinary side of things.
This dine-in cinema's exterior will feature a huge LED screen with eye-catching animated content. The building's face is also highly eco-friendly and will help regulate air flow, collect rainwater for reuse and provide shade from the searing Florida sun.
There are few pleasures as simple and universal as enjoying a tasty dinner and a good movie, and that's exactly what this dine-in cinema will provide.
The theater is the brainchild of Mexico City-based company Cinemex. In order to enhance the culinary aspect of the experience, Cinemax partnered with world-renowned chef Mikel Alonso of the Biko restaurant. Highly acclaimed Mexico City mixologist Mica Rousseau is also involved in the culinary side of things.
This dine-in cinema's exterior will feature a huge LED screen with eye-catching animated content. The building's face is also highly eco-friendly and will help regulate air flow, collect rainwater for reuse and provide shade from the searing Florida sun.
There are few pleasures as simple and universal as enjoying a tasty dinner and a good movie, and that's exactly what this dine-in cinema will provide.
Trend Themes
1. Luxury Dine-in Theatres - The trend of luxury dine-in theatres is rising as companies partner with renowned chefs to deliver an elevated culinary experience during a movie.
2. Eco-friendly Theatre Design - The trend of eco-friendly theatre design is growing as companies incorporate sustainable materials and features into their building designs.
3. Collaboration Between Hospitality and Entertainment Industries - The trend of collaboration between hospitality and entertainment industries is increasing as companies recognize the potential of combining both industries to deliver an immersive experience for their customers.
Industry Implications
1. Movie Theatres - Movie theatre companies can incorporate luxury dine-in experiences, eco-friendly features, and collaborations with renowned chefs and mixologists to create a differentiated and unique offering for movie-goers.
2. Restaurants - Restaurants can explore opportunities to partner with movie theatres and provide catering services for dine-in cinema experiences to enhance their revenue streams and offer a new service to their customers.
3. Hospitality - Hospitality companies can collaborate with entertainment companies to create immersive experiences that combine elements of dining and entertainment to attract new customers and provide a differentiated offering in the competitive industry
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