This Chromecast Promo Engaged an Entire Arena of NHL Fans
Rebecca Byers — March 30, 2016 — Marketing
References: adweek
A recent Chromecast promo invited an arena full of New York Islanders fans to compete against each other in a mobile game for exclusive discounts towards the new video streaming device from Google. Taking place at the Barclays Center in Brooklyn, the unique promotion included the entire arena being divided into four teams, with those teams then competing for 90 seconds.
Upon completion of the game, participants were given a promo code worth $10 to be entered in Google's e-commerce platform and used toward the purchase of Chromecast. In this instance, 18,000 people participated in the 'Own the Ice' challenge.
The Chromecast promo at Barclays Center was designed by creative shop Rehab Studio and is part of Google's 'Own the Ice' campaign.
Upon completion of the game, participants were given a promo code worth $10 to be entered in Google's e-commerce platform and used toward the purchase of Chromecast. In this instance, 18,000 people participated in the 'Own the Ice' challenge.
The Chromecast promo at Barclays Center was designed by creative shop Rehab Studio and is part of Google's 'Own the Ice' campaign.
Trend Themes
1. Gamification Promotions - Businesses can leverage gamification tactics to create engaging promotional events for customers.
2. Mobile Gaming Experiences - Businesses can create interactive mobile games that offer incentives and exclusive discounts to promote their products or services.
3. Interactive Event Marketing - Businesses can use interactive experiences and competitions to engage audiences and create memorable brand experiences at live events.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry can use gamification and interactive experiences to engage fans and create new revenue streams through sponsorship and promotions.
2. Retail - Retailers can create gamified promotions that offer exclusive discounts and incentives to drive customer engagement and boost sales.
3. Technology - The tech industry can create interactive and immersive experiences to showcase their products and services, and drive deeper connections with customers.
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