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Eccentric Zen

Contemporary yoga classes take engagement to the next level with alternative formats

Implications - The millennial focus on engaged, healthy living is inspiring a new cadre of yoga wherein instruction and classes are delivered in creative, alternative formats. Through the provision of experiential environments, fitness brands are able to resonate with today's shopper, who prefers imaginative, unique products and services.
Workshop Question - How can your brand utilize elements of multisensory exposure to increase the value of products and services?
Trend Themes
1. Experiential Yoga - Alternative formats of yoga classes like cat yoga and Noise Yoga are offering unique experiences to attract millennials.
2. In-office Wellness Programs - UTKATA Yoga's office yoga program reflects the movement toward improved wellness in the workplace.
3. Outdoor Wellness Experiences - Events like Yoga Meltdown and Camp Yoga highlight the desire for health and wellness-conscious people to connect with like-minded individuals outside of the hustle and bustle of cities.
Industry Implications
1. Health and Fitness - Alternative formats of yoga classes and wellness experiences cater to millennials seeking unique, personalized and lifestyle-based fitness solutions.
2. Hospitality - Glow Flow Yoga's party-like atmosphere and The Meow Parlour's feline guests bring unique experiential elements to the hospitality industry.
3. Education and Family - The San Diego Children's Discovery Museum's family yoga classes showcase the desire for interactive family-friendly activities with educational benefits.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 45 Examples:
270,011 Total Clicks
Date Range:
Jul 15 — Feb 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Feline Yoga Classes
Feline Yoga Classes
This Cafe is Offering Cat Yoga Classes to Help the Animals Find New Homes
The popular New York City cat cafe ‘Meow Parlour,’ recently began offering cat yoga classes as a way of helping abandoned felines find new homes. The cafe partnered with the rescue group &... MORE
Ambient Yoga Classes
Ambient Yoga Classes
These Unique Yoga Classes are Set to the Sounds of Industrial Sludge
Although many conventional yoga studios make a point to create a relaxing atmosphere with quiet rooms and calming sounds, this does not appeal to everyone—so one unique yoga class set out bring... MORE
Glow-In-The-Dark Yoga Classes
Glow-In-The-Dark Yoga Classes
Glow Flow Yoga Conducts its Classes Under Black Lights
In addition to suiting up in the usual workout gear, yogis heading to Glow Flow Yoga classes at The Modern Honolulu also have the option to decorate themselves with bodypaint in preparation for... MORE
In-Office Yoga Classes
In-Office Yoga Classes
UTKATA Brings Office Yoga Lessons to Toronto Workplaces
With a new office yoga program, UTKATA Yoga is targeting professionals in Toronto who spend the majority of their days sitting at a desk. Rather than having participants travel to a zen studio... MORE
play_circle_filledOutdoor Yoga Camps
Outdoor Yoga Camps
Camp Yoga for Adults Blends Activities with Community & Connection
After being left with feelings of absolute bliss from attending a Wanderlust festival one year, Chesley Long organized Camp Yoga as a similar way to inspire community and connection with the yoga... MORE
Island Yoga Events
Island Yoga Events
Yoga Meltdown is a Free Event Taking Place on Centre Island
Toronto’s Centre Island is not only a scenic escape from the busy city but will also be home to this year’s Yoga Meltdown event, a free festival that will feature outdoor yoga classes... MORE
Museum Yoga Classes
Museum Yoga Classes
The San Diego Children's Discovery Museum Offers Family Yoga Classes
The San Diego Children’s Discovery Museum is now hosting family yoga classes as part of a partnership with Plant Powered Kids. Visiting a museum is largely a visual experience, which is why... MORE

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play_circle_filledActive Sitting Office Chairs
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Cyclist Yoga Classes
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play_circle_filledChild Chef Camps
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Anti-Gravity Menswear Portraits
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