House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
Laura McQuarrie — May 23, 2016 — Marketing
References: thehouseofperoni & eventmagazine
To share some of its passion and culture with the people of London, Italian beer brand House of Peroni launched a themed pop-up called 'Amare L'Italia.'
For the opening night of the pop-up, VIP guests were transported to the space via gondola to ensure that they arrived in style to London's Proud East venue. Inside the space, which is now open to the public, people are treated to designs inspired by art philosopher Lucio Fontana and the family behind the fashion house Missoni. At the pop-up, there are a number of activities and events to partake in, including everything from mixology classes to private dining experiences.
Just for the branded pop-up event, mixologist Simone Caporale created an assortment of Peroni Nastro Azzurro-infused drinks for guests to enjoy when they are in need of refreshment.
For the opening night of the pop-up, VIP guests were transported to the space via gondola to ensure that they arrived in style to London's Proud East venue. Inside the space, which is now open to the public, people are treated to designs inspired by art philosopher Lucio Fontana and the family behind the fashion house Missoni. At the pop-up, there are a number of activities and events to partake in, including everything from mixology classes to private dining experiences.
Just for the branded pop-up event, mixologist Simone Caporale created an assortment of Peroni Nastro Azzurro-infused drinks for guests to enjoy when they are in need of refreshment.
Trend Themes
1. Themed Pop-ups - Disruptive innovation opportunity: Creating unique and immersive experiences through temporary themed pop-up events.
2. Art-inspired Designs - Disruptive innovation opportunity: Combining art and design influences to create visually captivating environments for pop-up experiences.
3. Mixology Experiences - Disruptive innovation opportunity: Expanding mixology classes and experiences to enhance customer engagement and offer unique drink options.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Transforming traditional dining experiences through themed pop-ups and mixology innovations.
2. Hospitality and Events - Disruptive innovation opportunity: Introducing art-inspired designs and immersive experiences in the hospitality and events industry.
3. Fashion and Luxury - Disruptive innovation opportunity: Collaborating with fashion houses to create themed pop-ups and enhance brand experiences.
4.1
Score
Popularity
Activity
Freshness
