The AMC and Dolby Partnership Will See Mass Installation of the System
Rebecca Byers — July 29, 2015 — Tech
References: theverge
A recently announced partnership between AMC Theaters and Dolby will see the incorporation of the cutting edge Dolby Cinema system to many of the chain's theaters stateside. The first screens to be powered by the supercharged system will be installed starting May 2015.
Components of the Dolby Cinema system that will find its way to many of AMC's screens includes the Dolby Atmos audio system and a theatrical version of Dolby Vision. Dolby Atmos is an audio system that allows for up to 128 audio tracks, while Dolby Vision is a high dynamic range display solution that offers brighter images and comes in the form of dual 4K laser projectors.
As consumers spend more and more time and money on at-home streaming services such as Netflix, an upleveled in-theater experience is sure to bring the crowds back to traditional screens.
Components of the Dolby Cinema system that will find its way to many of AMC's screens includes the Dolby Atmos audio system and a theatrical version of Dolby Vision. Dolby Atmos is an audio system that allows for up to 128 audio tracks, while Dolby Vision is a high dynamic range display solution that offers brighter images and comes in the form of dual 4K laser projectors.
As consumers spend more and more time and money on at-home streaming services such as Netflix, an upleveled in-theater experience is sure to bring the crowds back to traditional screens.
Trend Themes
1. Enhanced Theater Experience - The partnership between AMC Theaters and Dolby presents an opportunity for theaters to upgrade their technology and create a more immersive movie-watching experience.
2. Advanced Audio Systems - The incorporation of the Dolby Atmos audio system in theaters opens up possibilities for audio innovations that enhance the cinematic experience.
3. High Dynamic Range Display - The installation of the Dolby Vision high dynamic range display solution provides theaters with the opportunity to showcase brighter and more visually stunning images on the big screen.
Industry Implications
1. Film Exhibition - The film exhibition industry can leverage the Dolby Cinema system to attract moviegoers back to traditional theaters by offering a state-of-the-art movie-watching experience.
2. Audio Technology - The audio technology industry can innovate new products and solutions to take advantage of the expanded capabilities of the Dolby Atmos audio system.
3. Projection Technology - The installation of dual 4K laser projectors for the Dolby Vision display presents opportunities for the projection technology industry to develop and promote more advanced visual solutions for theaters.
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