Brands encourage recurring transactions by eliminating buying barriers
Implications - Programmable devices that recognize and learn from patterns of behavior are enabling custom automatic transactions for individual consumers. By reducing multi-step task into an simple single action, pre-authorized tools encourage recurring transactions and brand loyalty with customized presets and a seamless ordering process for the customer.
Workshop Question - How easy is it for consumers to repurchase your product or service? What barriers could you eliminate to make that process as easy as possible?
Trend Themes
1. Programmable Devices - Programmable devices that recognize and learn from patterns of behavior are enabling custom automatic transactions for individual consumers with reduced steps and a strong focus on customer loyalty.
2. Connected Replenishment Services - Connected replenishment services allowing devices to automatically order refills and replenishments directly from Amazon, allowing for scheduled and timely replenishment to minimize friction.
3. Single-button Devices - Single-button, programmable devices that control all sorts of gadgets, allowing for a highly accessible technology experience for consumers of all ages.
Industry Implications
1. Consumer Electronics Industry - Many technological advancements being made have reduced the number of steps required to complete a task, resulting in simplified and manageable systems.
2. Food and Beverage Industry - Connected replenishment services and instant buying options for various grocery items have made replenishment and restocking of household items easier.
3. Retail Industry - Retailers are leveraging programmable devices and replenishment services to create a more personalized and less tedious shopping experience that promotes customer loyalty.
