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Cross-Platform Purchasing

Brands encourage recurring transactions by eliminating buying barriers

Implications - Programmable devices that recognize and learn from patterns of behavior are enabling custom automatic transactions for individual consumers. By reducing multi-step task into an simple single action, pre-authorized tools encourage recurring transactions and brand loyalty with customized presets and a seamless ordering process for the customer.
Workshop Question - How easy is it for consumers to repurchase your product or service? What barriers could you eliminate to make that process as easy as possible?
Trend Themes
1. Programmable Devices - Programmable devices that recognize and learn from patterns of behavior are enabling custom automatic transactions for individual consumers with reduced steps and a strong focus on customer loyalty.
2. Connected Replenishment Services - Connected replenishment services allowing devices to automatically order refills and replenishments directly from Amazon, allowing for scheduled and timely replenishment to minimize friction.
3. Single-button Devices - Single-button, programmable devices that control all sorts of gadgets, allowing for a highly accessible technology experience for consumers of all ages.
Industry Implications
1. Consumer Electronics Industry - Many technological advancements being made have reduced the number of steps required to complete a task, resulting in simplified and manageable systems.
2. Food and Beverage Industry - Connected replenishment services and instant buying options for various grocery items have made replenishment and restocking of household items easier.
3. Retail Industry - Retailers are leveraging programmable devices and replenishment services to create a more personalized and less tedious shopping experience that promotes customer loyalty.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 52 Examples:
277,816 Total Clicks
Date Range:
Apr 15 — Mar 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Smart Artisan Coffeemakers
Smart Artisan Coffeemakers
The Poppy Pour-Over Coffee Machine Automatically Orders Beans When Low
The Poppy Pour-Over Coffee Machine is a stunningly smart artisan coffeemaker that is surely a signal of wonderful things to come in terms of making high quality java at home. The Poppy Pour-Over can... MORE
Beer-Ordering Buttons
Beer-Ordering Buttons
Carling's New Button Allows Users to Instantly Replenish Their Beer Supply
English beer-brand Carling recently took a page from Amazon Dash with the introduction of a new button that allows users to instantly replenish their beer supply. With the rising popularity of on-... MORE
Instant Online Shopping
Instant Online Shopping
The Amazon Dash Button Lets Prime Members Reorder Products with a Push
The Amazon Dash Button might seem like an elaborate April Fool’s Day prank, but it is actually the future of online shopping as people know it. Melding with the concept of the connected home,... MORE
Candy-Buying Buttons
Candy-Buying Buttons
Pressing Amazon's 'Prime Surprise Sweets' Button Instantly Buys Confections
‘Prime Surprise Sweets’ is a new Amazon Dash button that makes it possible for Amazon Prime members to quickly order a mystery box of confections. Some of the sweets that may be packed... MORE
Programmable Home Dash Buttons
Programmable Home Dash Buttons
The AWS IoT Button Can be Used to Send Commands to Any Tech Device
Amazon has put together a small scale dash button called the AWS IoT that can be used to help consumers program their tech devices simultaneously from one router. The system is a small scale remote... MORE
Smart Water Pitcher Replenishment
Smart Water Pitcher Replenishment
The Filtered Water Pitcher Orders Its Own Filter Replacements
Amazon Dash replenishment is coming to the Brita filtered water pitcher, creating a $45 pitcher that orders its own replacement filters. The wifi-enabled smart product has a built-in monitor that... MORE
play_circle_filledConnected Replenishment Services
Connected Replenishment Services
The Amazon Dash Replenishment Service Lets Devices Order Supplies
The Amazon Dash Replenishment Service is a high-tech service that allows your connected devices to automatically order refills and replenishments directly from Amazon. For example, the service can... MORE

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