North Face's SXSW Virtual Reality Event Relies on Google Cardboad
Meghan Young — March 13, 2015 — Tech
References: thenorthface & unboundedition
North Face is hosting a SXSW Virtual Reality event that revolves around an immersive experience of moviemaking techniques. All a visitor needs to do is visit the Google Fiber Space to check out 3-minute content on Google Cardboard. Those who aren't lucky enough to attend South by Southwest this year will be able to view the footage at North Face's Chicago, New York and Los Angeles stores after the festivities in Austin.
Created with the help of Jaunt, the technology company that builds the hardware and the software creating the cinematic VR experience, the SXSW Virtual Reality event aims to get people outdoors and help them live a life of exploration. Eric Oliver, director of digital marketing for The North Face, says, “We don’t have concrete commercial metrics, but when people pilot it and say ‘wow, that’s amazing,’ or need to sit down, that’s the reaction we’re looking for."
Created with the help of Jaunt, the technology company that builds the hardware and the software creating the cinematic VR experience, the SXSW Virtual Reality event aims to get people outdoors and help them live a life of exploration. Eric Oliver, director of digital marketing for The North Face, says, “We don’t have concrete commercial metrics, but when people pilot it and say ‘wow, that’s amazing,’ or need to sit down, that’s the reaction we’re looking for."
Trend Themes
1. Immersive Virtual Reality - The use of virtual reality technology to create engaging and immersive movie-making experiences.
2. Cinematic VR - The advancement of hardware and software that enables the creation of cinematic virtual reality content.
3. Outdoor Exploration - Using virtual reality to inspire people to explore the outdoors and live a life of adventure.
Industry Implications
1. Entertainment Industry - The entertainment industry can leverage immersive virtual reality to revolutionize movie-making and enhance viewer experiences.
2. Virtual Reality Technology - Virtual reality technology companies can focus on developing cinematic VR hardware and software to meet the growing demand for immersive content.
3. Outdoor Recreation Industry - The outdoor recreation industry can adopt virtual reality as a tool to promote and encourage outdoor exploration, bridging the gap between virtual and real-world experiences.
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