Adidas' THE BASE Pop-Up Offers a VIP Experience for Football Lovers
Meghan Young — June 6, 2016 — Fashion
With the Euro 2016 and the #Copa100 in the United States this year, it's only natural that something like THE BASE would pop up in North America. Created by adidas Canada with the help of retail partner In2Sports, THE BASE is located in Toronto. It offers an exclusive viewing lounge and pop-up retail shop for football fans to watch the game at.
The VIP viewing lounge boasts 40-person stadium seating and a 16’ x 9’ HD projection screen. THE BASE also comes complete with access to the adidas Mercury Pack boots, premium federation kits and on-site jersey printing. Open until July 31, it provides a unique experience that will keep the football fire alive in the city for the duration of the tournament.
The VIP viewing lounge boasts 40-person stadium seating and a 16’ x 9’ HD projection screen. THE BASE also comes complete with access to the adidas Mercury Pack boots, premium federation kits and on-site jersey printing. Open until July 31, it provides a unique experience that will keep the football fire alive in the city for the duration of the tournament.
Trend Themes
1. Pop-up Soccer Lounges - Creating pop-up viewing lounges for soccer games allows for a unique and immersive experience for football fans.
2. VIP Viewing Experiences - Offering exclusive seating and premium amenities in viewing lounges enhances the overall soccer-watching experience for fans.
3. On-site Retail Shops - Providing on-site retail shops at soccer viewing lounges allows fans to purchase merchandise and accessories related to the game.
Industry Implications
1. Sports and Entertainment - Sports and entertainment industries can benefit from creating pop-up soccer viewing lounges to enhance fan engagement.
2. Hospitality and Leisure - The hospitality and leisure industries can offer VIP viewing experiences and exclusive amenities to attract soccer-loving customers.
3. Retail and Merchandise - The retail and merchandise industry can integrate on-site shops at soccer viewing lounges, offering a convenient shopping experience for fans.
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