The JCPenney VR Santa Experience is Driving In-Store Traffic
Rebecca Byers — December 29, 2015 — Business
References: brandchannel
The JCPenney VR Santa experience is a unique in-store marketing effort that succeeded in driving face-to-face traffic over the holiday season. The immersive event saw Santa's visitors simply place on a helmet to be transported to a distant whimsical landscape. JCPenney worked with the Reel FX VR division to create the immersive holiday experience.
Available in select JCPenney locations in malls across the United States, the JCPenney VR Santa experience made use of Facebook's Oculus Rift headset and system, while the immersive reality was entitled 'Twas the Flight Before Christmas,' suggesting the festive visions involved the simulation of flight, a highlight of the technology.
At the conclusion of the JCPenney VR Santa experience, consumers were given coupons that encouraged them to make use of the department store's gift wrapping services.
Available in select JCPenney locations in malls across the United States, the JCPenney VR Santa experience made use of Facebook's Oculus Rift headset and system, while the immersive reality was entitled 'Twas the Flight Before Christmas,' suggesting the festive visions involved the simulation of flight, a highlight of the technology.
At the conclusion of the JCPenney VR Santa experience, consumers were given coupons that encouraged them to make use of the department store's gift wrapping services.
Trend Themes
1. Immersive In-store Experiences - Businesses can create virtual or augmented reality experiences to attract customers and differentiate themselves from competitors.
2. Growing Use of VR Technology in Retail - Retailers can increase foot traffic and engagement by incorporating VR technology into marketing campaigns and in-store experiences.
3. Integration of Social Media and VR - Businesses can leverage social media platforms to promote VR experiences and drive sales both online and in-store.
Industry Implications
1. Retail - Retailers can utilize immersive VR experiences to increase customer engagement and drive foot traffic to physical stores.
2. Marketing - Marketing professionals can incorporate VR technology into campaigns to create memorable experiences and stand out in a crowded market.
3. Technology - The growing use of VR technology in retail and marketing presents opportunities for technology companies to develop innovative solutions and platforms.
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