Arclight Pictures Aims to Elevate the Moviegoing Experience
Rebecca Byers — July 14, 2015 — Lifestyle
References: arclightcinemas & wtop
Arclight Cinemas is an American chain of luxury movie theaters aiming to elevate the consumer experience. Arclight recently opened a location in Bethesda, the first East Coast location from the West Coast chain.
Arclight Cinemas challenges the convention that movie theater food is unhealthy or of low quality by creating dynamic menus that include gourmet selections such as charcuterie, spring rolls and cheese boards that are complemented by craft beers and wine. Arclight Cinemas also serve illy brand coffee and an assortment of gourmet desserts.
The enhancement of movie theater chains falls closely in line with the progression of grocery stores to include unconventional features that speak to the modern consumer. Rather than having consumers choose between a night of good food and an evening at the cinema, luxury theaters make the choice easy by combining the two.
Arclight Cinemas challenges the convention that movie theater food is unhealthy or of low quality by creating dynamic menus that include gourmet selections such as charcuterie, spring rolls and cheese boards that are complemented by craft beers and wine. Arclight Cinemas also serve illy brand coffee and an assortment of gourmet desserts.
The enhancement of movie theater chains falls closely in line with the progression of grocery stores to include unconventional features that speak to the modern consumer. Rather than having consumers choose between a night of good food and an evening at the cinema, luxury theaters make the choice easy by combining the two.
Trend Themes
1. Luxury Theater Experience - The creation of dynamic menus that include gourmet selections and the addition of craft beers and wine could be applied to traditional theaters, creating a new, upscale experience for moviegoers.
2. Combination of Experiences - The concept of combining different experiences, like dining and movies, also presents an opportunity to other entertainment industries, like music venues and sports arenas.
3. Healthy/artisanal Movie Theater Food - Creating healthy and artisanal food options could be a disruptive innovation opportunity for the fast food industry and sales industry.
Industry Implications
1. Movie Theater Chain - Arclight Cinemas and other movie theaters can continue to elevate the consumer experience by offering high-end dining options, creating a niche market in the movie theater industry.
2. Entertainment Venues Industry - The concept of combining different experiences, like dining and movies, presents an opportunity for other entertainment industries, like music venues and sports arenas.
3. Food Industry - Creating healthy and artisanal food options, like those offered at Arclight Cinemas, could be an opportunity for the fast food industry and sales industry to pivot and meet the demands of the modern consumer.
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