Häagen-Dazs' Bär Häagen-Dazs Activation Features Craft Cocktails
Jana Pijak — June 30, 2017 — Lifestyle
References: instagram & haagen-dazs
Premium ice cream brand Häagen-Dazs has opened an immersive brand activation for Toronto residents to enjoy -- Bär Häagen-Dazs is the name of the interactive pop-up which features artisanal tasting menus along with craft cocktails made with the iconic ice cream.
Transforming the traditional ice cream ritual, Bär Häagen-Dazs offers a flavor tasting menu that is served on a flight-inspired platter, mimicking the format used by breweries and distilleries. Additionally, the ice cream and cocktail bar hybrid serves up an evening menu of indulgent libations for adults to enjoy.
Creating an immersive experience for its visitors, this Häagen-Dazs ice cream pop-up transforms the brand's classic product, showing consumers how to experiment with the versatile treat at home. The brand activation is an unexpected take on the best-selling dessert, and targets urban dwellers seeking to make everyday indulgences and diet cheat days more worthwhile.
Transforming the traditional ice cream ritual, Bär Häagen-Dazs offers a flavor tasting menu that is served on a flight-inspired platter, mimicking the format used by breweries and distilleries. Additionally, the ice cream and cocktail bar hybrid serves up an evening menu of indulgent libations for adults to enjoy.
Creating an immersive experience for its visitors, this Häagen-Dazs ice cream pop-up transforms the brand's classic product, showing consumers how to experiment with the versatile treat at home. The brand activation is an unexpected take on the best-selling dessert, and targets urban dwellers seeking to make everyday indulgences and diet cheat days more worthwhile.
Trend Themes
1. Artisanal Tasting Menus - Offering artisanal tasting menus with ice cream as the main ingredient creates opportunities for dessert restaurants to elevate the ice cream experience.
2. Cocktail Bar Hybrid - Combining ice cream and craft cocktails in a bar setting opens up possibilities for bars and lounges to create unique and indulgent dessert cocktails.
3. Immersive Brand Activations - Creating immersive experiences around a brand's product, like the Häagen-Dazs pop-up, allows other companies to engage customers in interactive and memorable ways.
Industry Implications
1. Dessert Restaurants - Dessert restaurants can incorporate artisanal tasting menus to elevate the ice cream experience, attracting food enthusiasts and ice cream connoisseurs.
2. Bars and Lounges - Bars and lounges can incorporate ice cream and craft cocktails to create unique and indulgent dessert cocktails, appealing to customers looking for innovative drink options.
3. Marketing and Branding - Marketing and branding agencies can help brands create immersive activations that engage consumers and showcase product versatility, allowing them to stand out in competitive markets.
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