'Hooch' is a Cocktail App That Gives Members One Free Drink Per Day
Laura McQuarrie — January 29, 2016 — Tech
References: itunes.apple & observer
'Hooch' is part cocktail app, part members-only subscription service.
In the same way that Class Pass has taken over much of North America for offering its members unlimited access to an assortment of workout classes each month, Hooch does the same for drinks. For a fee of $9.99 monthly, users are treated to 30 complimentary drinks—one per day—each month at participating Hooch partners.
Rather than putting an emphasis on the drinking aspects of this members-only service, Hooch is more about discovering new bars. Since it was first launched, Hooch now partners with more than 30 different venues in New York City and an additional 30 in Los Angeles, which means it's more enticing than ever to visit a new establishment each night. In the future, Hooch also has plans of expanding to other cities, including Miami and Hong Kong.
In the same way that Class Pass has taken over much of North America for offering its members unlimited access to an assortment of workout classes each month, Hooch does the same for drinks. For a fee of $9.99 monthly, users are treated to 30 complimentary drinks—one per day—each month at participating Hooch partners.
Rather than putting an emphasis on the drinking aspects of this members-only service, Hooch is more about discovering new bars. Since it was first launched, Hooch now partners with more than 30 different venues in New York City and an additional 30 in Los Angeles, which means it's more enticing than ever to visit a new establishment each night. In the future, Hooch also has plans of expanding to other cities, including Miami and Hong Kong.
Trend Themes
1. Members-only Drinking Apps - Opportunity for cocktail apps to offer exclusive membership benefits, such as free drinks at participating venues.
2. Subscription-based Service Trend - Growing trend of subscription-based services in various industries, including the food and beverage sector.
3. Location-based Discovery Platforms - Increasing demand for platforms that help users discover new bars and venues based on their location.
Industry Implications
1. Food and Beverage - Opportunity for bars and restaurants to partner with members-only drinking apps and attract new customers.
2. Technology - Rise of cocktail apps and subscription services offer opportunities for tech companies to develop innovative platforms.
3. Hospitality - Hotels and hospitality businesses can collaborate with drinking apps to provide added value to their guests and enhance the overall customer experience.
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