The Ribena Coloring Cafe Lets Patrons Color the Walls Themselves
Buoyed by the surging popularity of adult coloring books, the Ribena Coloring Cafe is a pop-up juice shop (sponsored by the British juice company) that's devoted entirely to grown ups drawing. But rather than just providing those who stopped in with a coloring book, the Ribena Coloring Cafe crosses a childhood taboo, letting its guest color on the walls.
Upon entering the Coloring Cafe, patrons were invited to take a black and white tile and as many felt-tipped markers as they could handle. With plentiful Ribena juice on hand, those patrons could then spend some leisure time coloring in that tile. At the end of the cafe's run, Ribena put all those tiles on the wall to display a raucously colorful mural. For an added bit of flair, the markers had responsive elements that could be controlled through electric currents in the wall.
Upon entering the Coloring Cafe, patrons were invited to take a black and white tile and as many felt-tipped markers as they could handle. With plentiful Ribena juice on hand, those patrons could then spend some leisure time coloring in that tile. At the end of the cafe's run, Ribena put all those tiles on the wall to display a raucously colorful mural. For an added bit of flair, the markers had responsive elements that could be controlled through electric currents in the wall.
Trend Themes
1. Adult Coloring - Opportunity for businesses to create coloring cafes and spaces dedicated to adult coloring experiences.
2. Interactive Decor - Potential for innovative businesses to incorporate interactive elements into decor, such as responsive markers controlled by electric currents.
3. Pop-up Experiences - Growing trend of businesses creating temporary pop-up cafes and shops centered around a specific theme or activity, like coloring.
Industry Implications
1. Cafes - Cafes can capitalize on the adult coloring trend by creating dedicated spaces for customers to color, offering unique experiences.
2. Art Supplies - Art supply companies can tap into the adult coloring market by creating specialized markers or materials designed for interactive coloring experiences.
3. Event Planning - Event planning companies can incorporate pop-up coloring cafes and experiences into their offerings, providing unique and engaging options for clients.
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