Aesthetics-based urban marketing increases organic consumer engagement
Implications - With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing.
Workshop Question - How can you engage consumers more organically in their natural environment?
Trend Themes
1. Share-worthy Installations - Creating immersive installations and playful visuals that entice passersby to interact and share are replacing traditional marketing for smaller brands.
2. Marketing Stunts - Providing visitors a free and visually stimulating experience has become a new way for brands to engage both highbrow and lowbrow art lovers.
3. Instagrammable Exhibitions - Exhibitions, pop-ups, and installations have become a new channel for consumers to engage with their favorite brands and products, especially if it is centered on their favorite topics such as food and travel.
Industry Implications
1. Art Installation Industry - Create visually-arresting installations that can highlight socio-political issues such as climate change and sustainable living.
2. Marketing Industry - Provide unconventional experiences and free events to potential customers to create buzz and brand loyalty.
3. Travel and Food Industry - Collaborating with Instagrammable exhibitions and co-branded installations can help businesses to promote their travel and food products to younger generations.
7 Featured, 63 Examples:
193,767 Total Clicks
Date Range:
May 17 — Jul 18
Trending:
Warm
Consumer Insight Topics:
