Shepherd Neame Launched a Brewery Inside a Shopping Center
Laura McQuarrie — June 23, 2017 — Marketing
References: shepherdneame & eventmagazine
As an alternative to launching a pop-up bar like many breweries and alcohol brands do for a short period of time, Britain's oldest brewer, Shepherd Neame, created a pop-up brewery inside of the Bluewater shopping center in Kent. The newly opened space will be operational for a short period of time, until July 5th.
The 1,800-square-foot boutique from Shepherd Neame dubbed 'The Brewery Store' offers a taste of the brewery's first-ever cider, as well as its brand-new Cinque Five Grain premium lager. Those who stop by will also have the chance to explore a hops garden in virtual reality with an experience called 'HOPS360.'
The Brewery Store also offers a range of merchandise and products that will be of interest to brewing enthusiasts and beer fans alike.
The 1,800-square-foot boutique from Shepherd Neame dubbed 'The Brewery Store' offers a taste of the brewery's first-ever cider, as well as its brand-new Cinque Five Grain premium lager. Those who stop by will also have the chance to explore a hops garden in virtual reality with an experience called 'HOPS360.'
The Brewery Store also offers a range of merchandise and products that will be of interest to brewing enthusiasts and beer fans alike.
Trend Themes
1. Pop-up Brewery Shops - Creating temporary brewery spaces in non-traditional locations, like shopping centers and malls, to attract a wider customer base.
2. Craft Ciders - Introducing innovative and unique flavors of cider to cater to the growing demand for craft beverages in the alcohol industry.
3. Virtual Reality Experiences - Incorporating virtual reality technology to enhance customer engagement and provide immersive experiences in retail environments.
Industry Implications
1. Brewery - The brewery industry can explore the concept of pop-up shops in shopping centers to reach new customers and increase brand exposure.
2. Alcohol - The alcohol industry can capitalize on the trend of craft ciders by developing new and unique cider flavors to cater to consumers' evolving taste preferences.
3. Retail - The retail industry can leverage virtual reality experiences like 'HOPS360' to enhance the customer shopping experience and attract more foot traffic to malls and shopping centers.
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