The Shopkins Macaron Café Brings the Collectible Playsets to Life
Laura McQuarrie — June 9, 2017 — Life-Stages
References: shopkinscafe & eventmagazine
A new pop-up toy cafe will be opening in New York City this week, inviting kids to step into a life-sized world of Shopkins.
To celebrate the release of Shopkins Season 8: World Vacation, which introduces collectible toys and playsets themed after different destinations across Europe, Shopkins is launching a Parisian-themed Macaron Café inspired by its new La La Macaron Café set. The toy cafe will offer photo-taking opportunities, a manicure station and a preview of the all-new Season 8 toys for kids to play with.
In order to visit the pop-up cafe, which will be opening soon, prospective visitors were invited to reserve their spot for free online; reservations quickly booked within a minute, creating a waiting list of more than 4,000 families for the long-awaited pop-up experience.
To celebrate the release of Shopkins Season 8: World Vacation, which introduces collectible toys and playsets themed after different destinations across Europe, Shopkins is launching a Parisian-themed Macaron Café inspired by its new La La Macaron Café set. The toy cafe will offer photo-taking opportunities, a manicure station and a preview of the all-new Season 8 toys for kids to play with.
In order to visit the pop-up cafe, which will be opening soon, prospective visitors were invited to reserve their spot for free online; reservations quickly booked within a minute, creating a waiting list of more than 4,000 families for the long-awaited pop-up experience.
Trend Themes
1. Collectible Toy Experiences - Opportunities for brands to create immersive experiences inspired by popular collectible toys like Shopkins, appealing to kids and parents alike.
2. Pop-up Cafes - The rise of temporary themed cafes provides a unique opportunity for brands to engage with their audience in a playful and interactive manner.
3. Interactive Retail - The integration of interactive elements in retail spaces creates a memorable shopping experience and increases customer engagement.
Industry Implications
1. Toy and Collectibles - Brands in the toy and collectibles industry can explore partnerships and collaborations to bring their products to life through interactive experiences.
2. Hospitality and Entertainment - The hospitality and entertainment industries can capitalize on the trend of pop-up cafes to attract customers and create unique experiences.
3. Retail and Consumer Goods - Retailers can integrate interactive elements in their stores to enhance customer experience and drive foot traffic to physical locations.
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