This New Moschino Campaign Was a Collaborative Effort with Magnum
Riley von Niessen — May 12, 2017 — Fashion
Model Cara Delevingne and celebrity designer and creative director Jeremy Scott are the faces of the new Magnum and Moschino campaign, which features boldly patterned apparel that's heavy on embellishments, and delectable ice cream bars.
The editorial for the Magnum and Moschino campaign coincides with the release of a commercial that also features the model, along with a series of cartoon characters which she interacts with. The apparel that Delevingne models in the editorial is held together by common whimsical theme that's become iconic to the designer brand, with everything from tiger print pant suits to leather jackets covered in luxurious gold studs featured in the shots.
In order to promote the ice cream and make the collaborative effort clear, both Delevingne and Scott pose with a bar of it in each of the shots as well.
The editorial for the Magnum and Moschino campaign coincides with the release of a commercial that also features the model, along with a series of cartoon characters which she interacts with. The apparel that Delevingne models in the editorial is held together by common whimsical theme that's become iconic to the designer brand, with everything from tiger print pant suits to leather jackets covered in luxurious gold studs featured in the shots.
In order to promote the ice cream and make the collaborative effort clear, both Delevingne and Scott pose with a bar of it in each of the shots as well.
Trend Themes
1. Collaborative Fashion Campaigns - Opportunity for brands to team up with influential figures in the fashion industry to create unique and attention-grabbing campaigns.
2. Boldly Patterned Apparel - Disruptive innovation opportunity for fashion brands to experiment with vibrant patterns and designs to capture consumer attention.
3. Whimsical Theme - Opportunity for brands to incorporate whimsical elements and storytelling into their fashion campaigns, creating a captivating and memorable experience for consumers.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with celebrities and designers to create innovative and engaging marketing campaigns.
2. Luxury Goods - Disruptive innovation opportunity for luxury brands to incorporate unconventional and playful elements into their products and marketing strategies.
3. Food and Beverage - Opportunity for food and beverage brands to partner with fashion and luxury brands to create unique collaborations that appeal to consumers' sense of taste and style.
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