McDonald's Cherry Blossom Float Was Available for a Limited Time
Mishal Omar — June 14, 2017 — Marketing
References: cosmopolitan & teenvogue
The Cherry Blossom Float by McDonald's was a more sophisticated diversion for the brand, and it was only available for a short amount of time.
The beverage, which was offered through the month of April, was titled the Cherry Blossom Float, or the Sakura McFloat (which translates to cherry blossom). It was carbonated and made up of cherry juice, and could have been topped with soft-serve ice cream or left to be consumed on its own. The beverage was highly aesthetically pleasing, with a gradient white to dark pink color and a plastic cup that featured small floral patterns on it.
The social media-friendly Cherry Blossom Float functioned as the ideal limited edition drink – both full of flavor and visually appealing.
The beverage, which was offered through the month of April, was titled the Cherry Blossom Float, or the Sakura McFloat (which translates to cherry blossom). It was carbonated and made up of cherry juice, and could have been topped with soft-serve ice cream or left to be consumed on its own. The beverage was highly aesthetically pleasing, with a gradient white to dark pink color and a plastic cup that featured small floral patterns on it.
The social media-friendly Cherry Blossom Float functioned as the ideal limited edition drink – both full of flavor and visually appealing.
Trend Themes
1. Limited Edition QSR Beverages - The success of the Cherry Blossom Float demonstrates the potential for QSRs to create limited edition beverages that are visually appealing and flavorful, attracting customers through social media.
2. Aesthetically Pleasing Beverages - The visually appealing design and presentation of the Cherry Blossom Float highlights the opportunity for QSRs to create beverages with unique and artistic elements that resonate with customers.
3. Flavored Carbonated Beverages - The popularity of the Cherry Blossom Float showcases the demand for unique and flavorful carbonated beverages in the QSR industry.
Industry Implications
1. Restaurant Industry - QSRs, like McDonald's, can leverage limited edition beverages to drive customer engagement and increase sales.
2. Beverage Industry - The success of the Cherry Blossom Float highlights the potential for QSRs to innovate and create new flavored and aesthetically pleasing carbonated beverages.
3. Social Media Industry - The visually appealing and social media-friendly Cherry Blossom Float demonstrates the opportunity for QSRs to leverage social media platforms to create buzz and attract customers.
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