This Cinnamon Toast Crunch Pop-Up Helps Families on Road Trips Refuel
Laura McQuarrie — June 27, 2017 — Marketing
References: prnewswire & hellogiggles
For a limited time, travelers on their way to the Grand Canyon in Arizona will now have the chance to stop at a Cinnamon Toast Crunch pop-up and refuel with a familiar treat.
The Cinnamon Toast Crunch Drive-Thru was launched to celebrate family road trips, and features menu items crafted by celebrity chef Jeff Mauro such as the Cinnamon Toast Crunch-inspired trail mix, French toast and cereal-crusted fried peanut butter and jelly sandwiches.
As a destination in and of itself on the way to the Grand Canyon, the pit stop from General Mills encourages bonding by having families perform "a crazy fun challenge" in exchange for a bowl of Cinnamon Toast Crunch. Online, users are able to participate in the campaign by sharing their road trip stories using the #CrazyCarCam hashtag.
The Cinnamon Toast Crunch Drive-Thru was launched to celebrate family road trips, and features menu items crafted by celebrity chef Jeff Mauro such as the Cinnamon Toast Crunch-inspired trail mix, French toast and cereal-crusted fried peanut butter and jelly sandwiches.
As a destination in and of itself on the way to the Grand Canyon, the pit stop from General Mills encourages bonding by having families perform "a crazy fun challenge" in exchange for a bowl of Cinnamon Toast Crunch. Online, users are able to participate in the campaign by sharing their road trip stories using the #CrazyCarCam hashtag.
Trend Themes
1. Cereal-themed Pop-ups - Explore the potential for more cereal-themed pop-ups that offer unique menu items and brand experiences.
2. Celebrity Chef Collaborations - Consider partnerships with celebrity chefs to create exclusive menu items that resonate with consumers.
3. Interactive Marketing Campaigns - Develop interactive marketing campaigns that encourage user participation and engagement through challenges and social media.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage cereal-themed pop-ups to attract customers and create memorable experiences.
2. Hospitality and Tourism - The hospitality and tourism industry can incorporate themed pit stops like the Cinnamon Toast Crunch Drive-Thru to enhance road trip experiences for travelers.
3. Marketing and Advertising - Marketing and advertising agencies can explore interactive campaigns like the #CrazyCarCam challenge to generate user-generated content and promote brand engagement.
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