VineBox's Wine Advent Calendar Provides By-the-Glass Samples
Laura McQuarrie — November 30, 2016 — Lifestyle
References: holidays.getvinebox & womansday
VineBox first set itself apart as a wine-by-the-glass subscription service and it continues to be a standout with the introduction of its festive wine advent calendar.
The limited-edition 'Twelve Nights of Wine' box provides a specially curated set of wine vials, making it possible for wine lovers to enjoy a different type of wine in their glass every night. The selection includes wine types from different regions such as Burgundy, Barolo and Bordeaux with special holiday-themed tasting notes.
Over the last few years, advent calendars have been completely reinvented for adults. Other than being filled with curated samples of wine, sophisticated advent calendars for grown-ups are being filled with beauty products, unusual food samples like cookies or cheese, as well as assorted alcohol products such as beer, tequila and gin.
The limited-edition 'Twelve Nights of Wine' box provides a specially curated set of wine vials, making it possible for wine lovers to enjoy a different type of wine in their glass every night. The selection includes wine types from different regions such as Burgundy, Barolo and Bordeaux with special holiday-themed tasting notes.
Over the last few years, advent calendars have been completely reinvented for adults. Other than being filled with curated samples of wine, sophisticated advent calendars for grown-ups are being filled with beauty products, unusual food samples like cookies or cheese, as well as assorted alcohol products such as beer, tequila and gin.
Trend Themes
1. Wine Advent Calendars - Creating wine advent calendars with curated samples presents a disruptive innovation opportunity for the wine industry.
2. Reinvented Advent Calendars - Developing sophisticated advent calendars for adults with curated products offers a disruptive innovation opportunity for various industries.
3. By-the-glass Subscription Services - Offering wine-by-the-glass subscription services provides a disruptive innovation opportunity for the wine industry.
Industry Implications
1. Wine Industry - The wine industry can capitalize on the trend of wine advent calendars by offering curated samples to consumers.
2. Beauty and Personal Care Industry - Reinventing advent calendars for adults by filling them with beauty products presents a disruptive innovation opportunity for the beauty and personal care industry.
3. Food and Beverage Industry - The food and beverage industry can explore the trend of reinvented advent calendars by offering unusual food samples, like cookies or cheese, in their calendars.
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