Girls Scouts Announced S'mores Cookies for National S'mores Day
Hayley McGlone — August 10, 2016 — Lifestyle
References: nydailynews & mashable
In honor of National S'mores Day, Girl Scouts announced it will be adding two S'mores cookies to its product line.
The two new S'mores cookies will feature chocolate and marshmallow squeezed between graham cracker cookies and a chocolate-coated graham cracker and creme cookie. The chocolate-coated cookie is a vegan option.
The S'mores cookies are the culmination of the tradition of Girl Scouting and the Girl Scout Cookie Program. The announcement of the addition of the two S'mores-inspired cookies comes as Girls Scouts celebrates its 100th anniversary of selling cookies. The S'mores cookies won't be available until December, but will likely boost the amount of cookies sold since people will now be able to have S'mores without the mess of making them.
The two new S'mores cookies will feature chocolate and marshmallow squeezed between graham cracker cookies and a chocolate-coated graham cracker and creme cookie. The chocolate-coated cookie is a vegan option.
The S'mores cookies are the culmination of the tradition of Girl Scouting and the Girl Scout Cookie Program. The announcement of the addition of the two S'mores-inspired cookies comes as Girls Scouts celebrates its 100th anniversary of selling cookies. The S'mores cookies won't be available until December, but will likely boost the amount of cookies sold since people will now be able to have S'mores without the mess of making them.
Trend Themes
1. S'mores-inspired Cookies - The introduction of S'mores-inspired cookies by Girl Scouts presents an opportunity for other food companies to capitalize on the nostalgic appeal of classic campfire desserts.
2. Vegan Cookies - The addition of a vegan S'mores cookie option demonstrates the increasing demand for plant-based treats, offering potential for growth in the vegan food industry.
3. Convenience Snacks - The release of S'mores cookies allows consumers to enjoy the classic treat without the hassle of preparation, presenting a potential area of growth for the convenience snack market.
Industry Implications
1. Food and Beverage - The introduction of S'mores-inspired cookies by Girl Scouts is a disruptive innovation opportunity for the food and beverage industry, providing new product possibilities that tap into consumers' love for nostalgic flavors.
2. Baking and Desserts - The popularity of S'mores-inspired cookies opens up opportunities for the baking and desserts industry to create new recipes or variations that incorporate the beloved campfire treat.
3. Plant-based Foods - The addition of a vegan S'mores cookie option highlights the potential for innovation within the plant-based foods industry, allowing for the creation of more indulgent and guilt-free treats.
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