The 'Boodles Mulberry Gin' is Steeped with Dynamic Natural Flavors
Mishal Omar — November 30, 2016 — Lifestyle
References: boodlesgin & thedieline
The 171-year-old UK-based brand 'Boodles' has released a vibrant new flavor of its Mulberry Gin.
Self-described as "sweet and subtle," the liquor was designed to be consumed both hot and cold – making it the perfect addition to many different cocktail concoctions and drinks. The bottles come in small square shapes and feature a sophisticated metal cap and an intricate, blue and purple label that was made with a water-marbling process. The gin itself is steeped with mulberries, raspberries and currents – giving it a deep purple hue and fresh, vibrant flavors.
Mulberry Gin takes a classic of the Boodles brand and turns it into a dynamic spirit that can be used to make a variety of summery, or wintry drinks.
Self-described as "sweet and subtle," the liquor was designed to be consumed both hot and cold – making it the perfect addition to many different cocktail concoctions and drinks. The bottles come in small square shapes and feature a sophisticated metal cap and an intricate, blue and purple label that was made with a water-marbling process. The gin itself is steeped with mulberries, raspberries and currents – giving it a deep purple hue and fresh, vibrant flavors.
Mulberry Gin takes a classic of the Boodles brand and turns it into a dynamic spirit that can be used to make a variety of summery, or wintry drinks.
Trend Themes
1. Flavored Gins - The rise of flavored gins presents an opportunity for distilleries to create unique and innovative gin varieties, appealing to consumers looking for new taste experiences.
2. Versatile Liquor - The popularity of versatile liquor options that can be enjoyed both hot and cold opens up opportunities for mixologists and bartenders to create innovative and seasonally adaptable drink recipes.
3. Water-marbling Labels - The use of water-marbling techniques in label design offers a visually stunning packaging option for spirits brands, allowing them to differentiate their products on store shelves.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of flavored gins by experimenting with unique botanical blends and producing distinct gin flavors that appeal to a wide range of consumers.
2. Hospitality and Beverage Industry - The versatile nature of mulberry gin creates new opportunities for bars, restaurants, and hotels to offer innovative drink menus that cater to a variety of customer preferences and seasons.
3. Packaging and Labeling Industry - The demand for visually appealing and unique packaging options in the spirits industry presents a disruptive innovation opportunity for packaging and labeling companies to create custom water-marbling labels that elevate brand identities.
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