Campari's Newest Product Simplifies Negroni Cocktails
Laura McQuarrie — November 11, 2016 — Lifestyle
Traditionally, Negroni cocktails require the mixing of gin, sweet vermouth and Campari, but the all-new Campari Negroni is bottled as a completely ready-to-drink product.
The ready-to-pour cocktail can go straight from the bottle to a glass and be garnished with a slice of orange and ice if desired for optimal enjoyment. In a matter of moments, the cocktail is available to enjoy, saving consumers plenty of time on preparation.
Reports indicate that more consumers than ever are now choosing to stay at home and drink, yet want to create the upscale experience of going to a bar by investing in premium cocktail ingredients. There's also a rise in demand for bitter drinks, which the Campari Negroni perfectly satisfies—the ready-made cocktail is described as having a "developing bitterness," as well as sweet citrus flavors and a long, lingering finish.
The ready-to-pour cocktail can go straight from the bottle to a glass and be garnished with a slice of orange and ice if desired for optimal enjoyment. In a matter of moments, the cocktail is available to enjoy, saving consumers plenty of time on preparation.
Reports indicate that more consumers than ever are now choosing to stay at home and drink, yet want to create the upscale experience of going to a bar by investing in premium cocktail ingredients. There's also a rise in demand for bitter drinks, which the Campari Negroni perfectly satisfies—the ready-made cocktail is described as having a "developing bitterness," as well as sweet citrus flavors and a long, lingering finish.
Trend Themes
1. Ready-to-drink Cocktails - Opportunity to create more pre-made cocktails to cater to the demand of customers looking for easy-to-prepare, quality cocktails at home
2. Premium Home Cocktail Experience - Innovation opportunities for companies to create customizable, high-quality cocktail products that can recreate the upscale bar experience at home
3. Bitter Drinks - With the rise of demand for bitter drinks, there is an opportunity to create new ready-to-drink beverages that cater to consumers’ palates
Industry Implications
1. Alcoholic Beverages - Opportunities for alcoholic beverage companies to create more pre-made, high-quality cocktails that cater to the needs of at-home drinkers looking for easy-to-prepare options
2. Packaging - Innovation opportunities for packaging companies to create functional and eco-friendly packaging for ready-to-drink cocktails
3. Food Manufacturing - With the growing demand for premium, high-quality ingredients, there is an opportunity for food manufacturing companies to create unique flavor profiles for cocktails that use high-quality ingredients
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