Heathrow's 'G&T-bags' Celebrate the Heathrow Gin Festival
Laura McQuarrie — June 30, 2017 — Lifestyle
References: ginfestival & eventmagazine
To celebrate the kickoff of the Heathrow Gin Festival on July 1st this year, Heathrow Airport launched a trio of travel-inspired G&T-bags.
Each G&T-bag boasts botanicals inspired by three top destinations and a formula to complement the flavors of different gin styles. While the USA-inspired tea bag for gin features a blend of red berries, hibiscus and apple, there's also a decadent Rose Jasmine flavor to represent Sweden and a spicy citrus version to offer a taste of India with ingredients like black pepper, cardamom, lemon and orange.
At the upcoming Heathrow Gin Festival, passengers will be able to purchase the special-edition tea bags for flavoring gin alongside a range of British gin products, showcasing a quintessentially British spirit that is readily available from duty-free shops worldwide.
Each G&T-bag boasts botanicals inspired by three top destinations and a formula to complement the flavors of different gin styles. While the USA-inspired tea bag for gin features a blend of red berries, hibiscus and apple, there's also a decadent Rose Jasmine flavor to represent Sweden and a spicy citrus version to offer a taste of India with ingredients like black pepper, cardamom, lemon and orange.
At the upcoming Heathrow Gin Festival, passengers will be able to purchase the special-edition tea bags for flavoring gin alongside a range of British gin products, showcasing a quintessentially British spirit that is readily available from duty-free shops worldwide.
Trend Themes
1. Flavored Tea Bags for Gin - Opportunity to create unique and travel-inspired botanical blends for flavoring gin.
2. Destination-inspired Gin Flavors - Opportunity to showcase different gin flavors inspired by top travel destinations.
3. Special-edition Gin Products - Opportunity to create limited-edition gin products that cater to specific events or festivals.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to innovate and create new flavored tea bags tailored for gin.
2. Travel and Tourism Industry - Opportunity for travel companies to curate destination-inspired gin tasting experiences for tourists.
3. Event Planning Industry - Opportunity for event planners to create gin-focused festivals and offer exclusive gin products for special occasions.
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