This Masterclass Teaches How to Pair Tanqueray Gin with Juice
Laura McQuarrie — May 23, 2017 — Marketing
References: tanqueray & eventmagazine
Tanqueray No. Ten is launching a masterclass in partnership with juice brand Press that will teach attendees how to pair Tanqueray gin with fresh juices.
During the Perfect 10 series masterclass, fans of the gin brand will explore the natural citrus undertones in Tanqueray No. Ten, as well as how well its taste can be enhanced with other fruit flavors like grapefruit. Attendees will also come away with the secrets to creating their own gin and juice pairings at home.
Tanqueray No. 10's Perfect 10 series also included events like gin tastings on a train, which were held in collaboration with Belmond British Pullman. As a whole, the campaign celebrates luxury brands that excel in their respective crafts.
During the Perfect 10 series masterclass, fans of the gin brand will explore the natural citrus undertones in Tanqueray No. Ten, as well as how well its taste can be enhanced with other fruit flavors like grapefruit. Attendees will also come away with the secrets to creating their own gin and juice pairings at home.
Tanqueray No. 10's Perfect 10 series also included events like gin tastings on a train, which were held in collaboration with Belmond British Pullman. As a whole, the campaign celebrates luxury brands that excel in their respective crafts.
Trend Themes
1. Gin Pairing Workshops - Interactive workshops and masterclasses are becoming popular experiences for consumers who want to learn more about food and drink pairings.
2. Creative Brand Collaborations - Collaborations between different brands and industries can help create unique and exciting experiences for consumers.
3. DIY Mixology - The popularity of DIY mixology is being driven by consumers who want to create cocktails and pairings at home.
Industry Implications
1. Food and Beverage - Restaurants, bars, and other food and beverage businesses can incorporate interactive workshops and masterclasses to offer new and exciting experiences for customers.
2. Hospitality - Hotels and travel companies can partner with luxury brands and offer unique experiences to their guests.
3. Marketing and Advertising - Marketing and advertising agencies can help brands establish creative collaborations with other industries to create memorable marketing campaigns and experiences.
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