The Wolffer Estate Gin Comes in a Distinct Ethereal Color
Mishal Omar — June 5, 2017 — Marketing
References: iwantdesign & thedieline
Wolffer Estate's new gin is offered in a pastel pink color that makes the product stand out significantly from its more traditional counterparts.
The special-edition pink gin was created by the winemaker at Wolffer Estate, Roman Roth, who said that "everything he touches turns pink" and decided to use this vision to create a pink hard liquor. The gins' bottles were designed by the creative agency IWANT, which was inspired by nature in creating the branding for the product. The bottles are primarily made up of a clear glass to show off the gin's ethereal pink color, while labels reveal an illustration of a butterfly among plant life.
This special-edition gin will appeal to those who enjoy both the taste and aesthetic aspects of creating distinct cocktails.
The special-edition pink gin was created by the winemaker at Wolffer Estate, Roman Roth, who said that "everything he touches turns pink" and decided to use this vision to create a pink hard liquor. The gins' bottles were designed by the creative agency IWANT, which was inspired by nature in creating the branding for the product. The bottles are primarily made up of a clear glass to show off the gin's ethereal pink color, while labels reveal an illustration of a butterfly among plant life.
This special-edition gin will appeal to those who enjoy both the taste and aesthetic aspects of creating distinct cocktails.
Trend Themes
1. Special-edition Alcoholic Beverages - Opportunity for beverage companies to disrupt traditional alcohol markets by producing unique, visually appealing alcoholic concoctions that cater to the present-day social media-savvy consumers.
2. Innovative Packaging - Opportunity for packaging companies to disrupt the traditional alcohol industry by designing creative, nature-inspired, and ethereal packaging for special edition alcoholic beverages.
3. Nature-inspired Branding - Opportunity for creative agencies to disrupt the traditional alcoholic beverage industry by designing nature-inspired branding using vibrant pastel colors, delicate illustrations, and unique typography.
Industry Implications
1. Alcoholic Beverages - Distilleries and alcoholic beverage producers can innovate their products by offering visually appealing special edition alcoholic beverages with unique flavors and aromas that keep up with social media trends.
2. Packaging - Packaging companies can innovate by designing packaging that highlights the unique qualities of a special edition alcoholic beverage through the use of nature-inspired design, vibrant pastel colors, and clear glass for maximum visual impact.
3. Creative Agencies - Creative agencies can disrupt the traditional alcoholic beverage industry by designing nature-inspired branding that resonates with consumers seeking visually appealing products that reflect their contemporary tastes.
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