These Craft Gins are Packaged in a Way That is Both Modern and Traditional
Mishal Omar — November 6, 2016 — Lifestyle
References: sdg.se & thedieline
The agency 'Scandinavian Design Group' has created the branding for this artisanal gin.
The gin was created by Stockholm's first-ever craft distillery called 'Stockholms Branneri.' The small-batch, artisanal gin was unsurprisingly made from fresh herbs and ingredients and its branding was inspired by old-fashioned pharmaceutical bottles to reflect this fact. The glass bottles are amber in color and have cork tops. Their labels are black and white and have handwritten elements including the blend, the alcohol volume, the batch and the bottle. This handwritten aspect makes the artisanal gin more personal in the eyes of the consumer.
By fusing branding that is both modern and traditional, structured and personalized – this craft distillery has perfectly encapsulated the fact that it is the first of its kind in Sweden's capital.
The gin was created by Stockholm's first-ever craft distillery called 'Stockholms Branneri.' The small-batch, artisanal gin was unsurprisingly made from fresh herbs and ingredients and its branding was inspired by old-fashioned pharmaceutical bottles to reflect this fact. The glass bottles are amber in color and have cork tops. Their labels are black and white and have handwritten elements including the blend, the alcohol volume, the batch and the bottle. This handwritten aspect makes the artisanal gin more personal in the eyes of the consumer.
By fusing branding that is both modern and traditional, structured and personalized – this craft distillery has perfectly encapsulated the fact that it is the first of its kind in Sweden's capital.
Trend Themes
1. Craft Distillery Branding - Opportunity to create modern and traditional branding for craft distilleries.
2. Handwritten Labeling - Opportunity to personalize products with handwritten labels.
3. Artisanal Packaging - Opportunity to use unique packaging materials like cork and amber glass for artisanal products.
Industry Implications
1. Craft Distilleries - Craft distilleries can explore innovative branding techniques that blend modern and traditional elements.
2. Alcohol Manufacturing - Alcohol manufacturers can experiment with personalized labeling to engage consumers on a more personal level.
3. Packaging Materials - Packaging companies can explore the use of cork and other unique materials to create distinctive packaging for artisanal products.
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