IHOP's Frosted Mint Hot Chocolate is a Sweet Addition to the Fall Menu
Katherine Pendrill — October 19, 2016 — Lifestyle
References: facebook & brandeating
While IHOP has already given its breakfast menu a fall makeover with the addition of Pumpkin Spice Pancake and Apple Ring Pancakes, now it is updating its drinks as well to include a seasonal sipper called Frosted Mint Hot Chocolate. As temperatures begin to dip, the new drink provides a delicious way to stay warm and cozy.
The new Frosted Mint Hot Chocolate is a twist on a classic recipe that "will warm you up with flavor." The drink itself is made fresh in the IHOP kitchen, infused with frosted mint syrup and then finished with a generous portion of whipped cream. The new drink joins the chain's other cold weather beverages, including the Toasted Marshmallow Hot Chocolate and the Swiss Mocha.
Perfect for kids or adults looking for a non-caffeinated drink option, the seasonal sipper is likely to become a customer favorite.
The new Frosted Mint Hot Chocolate is a twist on a classic recipe that "will warm you up with flavor." The drink itself is made fresh in the IHOP kitchen, infused with frosted mint syrup and then finished with a generous portion of whipped cream. The new drink joins the chain's other cold weather beverages, including the Toasted Marshmallow Hot Chocolate and the Swiss Mocha.
Perfect for kids or adults looking for a non-caffeinated drink option, the seasonal sipper is likely to become a customer favorite.
Trend Themes
1. Seasonal Flavored Beverages - Creating and promoting unique and delicious flavored beverages for each season can attract and retain customers.
2. Innovative Twist on Classic Recipes - Adding a new and exciting twist to traditional recipes by incorporating unexpected ingredients or flavors can differentiate a brand and generate buzz.
3. Non-caffeinated Drink Options - Providing a variety of non-caffeinated drink options can cater to a wider customer base and accommodate different preferences.
Industry Implications
1. Restaurant and Food Service - Restaurants and food service establishments can capitalize on the trend of offering seasonal flavored beverages to enhance their menu and drive customer traffic.
2. Beverage Manufacturing - Beverage manufacturers can explore innovative ways to develop and market unique flavored drinks that align with changing consumer preferences.
3. Hospitality and Tourism - Hotels, resorts, and tourist destinations can incorporate seasonal flavored beverages to enhance the guest experience and differentiate themselves from competitors.
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