Chicken wings get a healthy makeover with meat replacing ingredients
Implications - A deep-rooted favorite, chicken wings are a classic entree that’s being revisited by brands looking to offer a healthier alternative. As the growing number of halfway healthy consumers continue to seek better-for-you options without willing to compromise on flavor, we’re seeing creativity in meat alternatives such as cauliflower and seitan being amplified to replicate familiar comfort foods that deliver on texture as well as taste.
Workshop Question - How can you make your newest products or services seem less intimidating to the consumer who isn't fully ready for change?
Trend Themes
1. Meatless Alternatives - Brands are using meat-like substitutes such as cauliflower, seitan, and soybeans to offer a healthier option to traditional comfort food meals.
2. Vegan/vegetarian Menu Items - Restaurants and food brands are catering to vegans, vegetarians, and meat eaters alike by offering plant-based alternatives to classic meat-based dishes.
3. Convenience and Portability - Brands are offering frozen bags and resealable packaging for easy storage and convenience.
Industry Implications
1. Food and Beverage - Food brands and restaurants can cater to a wider range of dietary preferences and restrictions by offering meatless and plant-based options.
2. Health and Wellness - Consumers seeking healthier options without compromising on taste can benefit from the trend of meatless alternatives to classic comfort foods.
3. Packaging and Storage - Brands can increase convenience and appeal to consumers by providing easy-to-store, portable packaging options.
