The Naked Marshmallow Co. Has a Revamped Brand Identity
Mishal Omar — December 15, 2016 — Lifestyle
References: nakedmarshmallow & packagingoftheworld
The Naked Marshmallow Co. offers dessert treats that are popular among adults and children alike.
The company decided to revamp its brand identity, and enlisted the creative agency 'Design Happy' to do so. The resulting imagery is a combination of playful and sophisticated, diverting significantly from the way most marshmallows are packaged. The brand offers marshmallows as well as small batch, marshmallow-flavored vodka and gin, which follow the same aesthetic as the other products. The Naked Marshmallow Co.'s ability to offer sophisticated branding makes the products themselves appear to be high quality, artisan food items.
This company does an excellent job at representing itself as one that is targeted towards people of all ages with a sweet tooth.
The company decided to revamp its brand identity, and enlisted the creative agency 'Design Happy' to do so. The resulting imagery is a combination of playful and sophisticated, diverting significantly from the way most marshmallows are packaged. The brand offers marshmallows as well as small batch, marshmallow-flavored vodka and gin, which follow the same aesthetic as the other products. The Naked Marshmallow Co.'s ability to offer sophisticated branding makes the products themselves appear to be high quality, artisan food items.
This company does an excellent job at representing itself as one that is targeted towards people of all ages with a sweet tooth.
Trend Themes
1. Revamped Brand Identity - The Naked Marshmallow Co. revamps its brand identity, offering an opportunity for other companies to refresh their image and appeal to a wider audience.
2. Playful-sophisticated Packaging - The combination of playful and sophisticated packaging by The Naked Marshmallow Co. suggests an opportunity for brands to create visually appealing products that stand out in the market.
3. Small-batch Alcohol Infusions - The Naked Marshmallow Co.'s small batch, marshmallow-flavored vodka and gin presents an innovative opportunity for the alcohol industry to create unique and niche flavored spirits.
Industry Implications
1. Food and Beverage - The revamped brand identity of The Naked Marshmallow Co. highlights the potential for other food and beverage companies to enhance their brand image and better connect with consumers.
2. Packaging and Design - The playful and sophisticated packaging of The Naked Marshmallow Co. inspires opportunities for packaging and design companies to create visually captivating products that resonate with consumers.
3. Alcohol and Spirits - The small batch, marshmallow-flavored vodka and gin by The Naked Marshmallow Co. showcases an innovative avenue for the alcohol and spirits industry to introduce unique and unconventional flavored drinks.
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