Extravagantly topped iced beverages provide a hybridized dessert experience
Implications - Satisfying the desire for both Instagram-worthy treats and over-the-top iced beverage experiences, fast food brands are releasing an array of increasingly creative products that incorporate actual dessert components. This progression highlights that in addition to cheat day culture, consumers are willing to experiment with hyper-indulgent desserts based on the relationship between such experiences and social facilitation.
Workshop Question - What relationship does your product have with the concept of indulgence? Could you better utilize this?
Trend Themes
1. Hyper-indulgent Desserts - Fast food brands are releasing an array of increasingly creative products that incorporate actual dessert components.
2. Novel Texture Combinations - The KFC Japan Krushers Aloe & Muscat drink consists of a variety of ingredients to produce a truly unique beverage experience.
3. Unlikely Beverage Combinations - Reguistea offers cheese-topped teas, a beverage with an unusual flavor that is immensely popular in Asian countries.
Industry Implications
1. Food and Beverage Industry - There are immense opportunities to create hyper-indulgent desserts and novel texture combinations for drinks in the food and beverage industry.
2. Social Media Industry - The link between extravagant and Instagram-worthy treats, and social facilitation presents huge marketing opportunities for social media influencers and marketing agencies.
3. Hospitality Industry - Hotels and cafes should consider incorporating innovative ingredients and techniques in their drinks to provide unique experiences for customers in the hospitality industry.
5 Featured, 41 Examples:
112,495 Total Clicks
Date Range:
Apr 17 — Jun 17
Trending:
Mild
Consumer Insight Topics:
