This Unusual Dish Puts a Fast Food Twist on Classic Seafood
Katherine Pendrill — October 6, 2015 — Lifestyle
References: kfc.co.jp & brandeating
'KFC Japan' is now offering deep-fried salmon fillets for those who are looking for an indulgent seafood dish. While it is not unusual for fast food restaurants to serve seafood, these establishments generally offer more traditional species of whitefish. This indulgent new dish offers a more gourmet option for seafood enthusiasts.
The new deep-fried salmon fillets are part of a cross promotion with 'Sanrio.' To promote the new dish, Sanrio designed a cartoon character named 'Kirimi-chan,' who happens to look like a salmon fillet. The cartoon is designed to resemble the new dish, which consists of a salmon fillet that has been deep-fried. The fillets are available individually or on a roll with the addition of lettuce, basil sauce and tartar sauce.
The unique menu offering demonstrates how some fast food restaurants are beginning to use more high-quality ingredients in their dishes.
The new deep-fried salmon fillets are part of a cross promotion with 'Sanrio.' To promote the new dish, Sanrio designed a cartoon character named 'Kirimi-chan,' who happens to look like a salmon fillet. The cartoon is designed to resemble the new dish, which consists of a salmon fillet that has been deep-fried. The fillets are available individually or on a roll with the addition of lettuce, basil sauce and tartar sauce.
The unique menu offering demonstrates how some fast food restaurants are beginning to use more high-quality ingredients in their dishes.
Trend Themes
1. Fast Food Seafood - Fast food restaurants are beginning to combine seafood with traditional fast food ingredients, which presents an innovative opportunity to create more unique menu offerings.
2. Cross Promotions with Cartoon Characters - Fast food restaurants are partnering with popular cartoon characters to increase sales, which presents a creative marketing opportunity for brands looking to increase their customer base.
3. Gourmet Fast Food Options - Fast food restaurants are using high-quality ingredients to create more gourmet menu options, which presents an opportunity for brands to tap into the growing demand for premium fast food offerings.
Industry Implications
1. Fast Food Industry - Fast food restaurants can leverage these trends to innovate their menu offerings and stand out from their competitors.
2. Seafood Industry - The seafood industry can tap into the growing demand for seafood in fast food by partnering with fast food brands to create unique menu offerings.
3. Marketing Industry - The marketing industry can help fast food brands create innovative cross promotions with cartoon characters and increase their customer base.
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