Starbucks is Celebrating Halloween with Its Frappula Frappuccino
Katherine Pendrill — October 27, 2016 — Lifestyle
With Halloween only days away, Starbucks is helping customers celebrate with its "fang-tastic" Frappula Frappuccino. The new menu addition follows the release of the Franken Frappuccino back in 2014, which combined green tea with java chips for a monstrous creation.
The new Frappula Frappuccino is a limited-edition Halloween beverage inspired by one of the most iconic monsters: vampires. The drink itself consists of white chocolate sauce blended with milk and ice and then layered with mocha sauce and a generous helping of whipped cream. A layer of bright red raspberry syrup also oozes from the rim for an extra festive touch.
While the decadent drink may look spooky, Starbucks customers are sure to love the deliciously clever blend of festive Halloween flavors.
The new Frappula Frappuccino is a limited-edition Halloween beverage inspired by one of the most iconic monsters: vampires. The drink itself consists of white chocolate sauce blended with milk and ice and then layered with mocha sauce and a generous helping of whipped cream. A layer of bright red raspberry syrup also oozes from the rim for an extra festive touch.
While the decadent drink may look spooky, Starbucks customers are sure to love the deliciously clever blend of festive Halloween flavors.
Trend Themes
1. Limited-edition Halloween Beverages - Opportunity for companies to release limited-edition Halloween-themed drinks to capitalize on the festive season.
2. Iconic Monster-inspired Drinks - Creating drinks inspired by iconic monsters offers a unique and innovative twist to attract customers during Halloween.
3. Festive Flavor Combinations - Innovative flavor combinations, like blending white chocolate sauce with raspberry syrup, can create exciting and delicious Halloween beverages.
Industry Implications
1. Food and Beverage - Food and beverage companies can tap into the Halloween trend by creating special festive drinks.
2. Hospitality - Hotels and restaurants can create themed spooky drinks to enhance their Halloween offerings and attract customers.
3. Retail - Retailers can partner with beverage brands to release exclusive Halloween-themed drinks and attract holiday shoppers.
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