Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,028 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,028 cutting edge ideas.

Celebratory Flavor

Birthday cake-flavored products highlight its new role as a standalone flavor

Implications - Following in the same vein as everything bagel in becoming a flavor in its own right, birthday cake is now an mainstream flavor offered in a variety of food and beverage categories. This shift highlights the comfort in familiar experiences such as shared celebrations and the ability to evoke the positive connotations of such events in exciting new flavor offerings.
Workshop Question - What nostalgic element does your product already appeal to and how can you capitalize on that?
Trend Themes
1. Celebratory Flavors - Products are increasingly being flavored to celebrate events as flavors become standalone entities.
2. Dessert-inspired Snacks - Snack brands are developing products in dessert-inspired flavors to create healthier and guilt-free alternatives to traditional desserts.
3. Branded Beverages - Collaborations between food and beverage brands provide opportunities to expand reach through innovative offerings with complementary brands.
Industry Implications
1. Food and Beverage - Companies in the food and beverage space should anticipate the trend to offer celebratory and dessert-inspired flavors to remain relevant and expand product offerings.
2. Packaging - Packaging plays a key role in differentiating products and building excitement around exclusive product offerings.
3. Marketing - Marketing brands with the opportunity to collaborate on complementary products drives buzz and expands reach.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
99,952 Total Clicks
Date Range:
Jan 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Special Edition Sesquicentennial Cereals
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
Set to be available only in Canada, the Kellogg’s Birthday Cake Froot Loops are a celebratory product that commemorate Canada’s sesquicentennial (150th birthday) that’s taking... MORE
Dessert-Inspired Almond Spreads
Dessert-Inspired Almond Spreads
Buff Bake's Almond Butter Spread Tastes Like Birthday Cake
This protein-packed almond butter spread from Buff Bake is made with more than just dry-roasted nuts. The ‘Birthday Cake Almond Butter’ is also enhanced with premium ingredients like all-... MORE
Birthday Cake Chewing Gum
Birthday Cake Chewing Gum
Project 7's Gourmet Gum is Inspired by a Classic Childhood Treat
Project 7’s gourmet gum range includes a birthday cake chewing gum flavor that is inspired by the classic childhood treat. The organic gum brand also carries a myriad of other tasty flavors... MORE
Birthday Cake-Flavored Sodas
Birthday Cake-Flavored Sodas
This Sweet Soda is Designed to Taste Like Birthday Cake
Jones Soda is celebrating its 20th anniversary with a sugary-sweet drink that is designed to taste like birthday cake. While consumers can already purchase cake-flavored beer, cookies and breakfast... MORE
Cake-Flavored Chocolates
Cake-Flavored Chocolates
The New Birthday Cake Hershey's Kisses Celebrate the Brand's Anniversary
In honor of its 109th birthday, Hershey’s has released new Birthday Cake Hershey’s Kisses. The tantalizing chocolates not only put a delicious twist on a classic flavor, but they also... MORE
Ice Cream Brand Beverages
Ice Cream Brand Beverages
The Sweet Offerings Cold Stone Creamery Hot Cocoas are Indulgent
Those who can’t get enough of Cold Stone Creamery ice cream will find this new lineup of hot cocoas from a recent collaboration with Sweet Offerings to be an ideal option for the cold winter... MORE

Related Examples

Free-From Cereal Brands
Free-From Cereal Brands
The New Line of Erewhon Gluten-Free Cereals Offer Healthy Options
Solar-Powered Bakery Granolas
Solar-Powered Bakery Granolas
The GrandyOats 'Coconola' Coconut Granola Cereal is Grain-Free
Cereal-Infused Ice Cream Shakes
Cereal-Infused Ice Cream Shakes
The Burger King From Loops Shake is Sweet and Crunchy
Homemade Cereal Bar Brands
Homemade Cereal Bar Brands
Hommy's Bars Combine Modern Branding With a Homemade Cooking Processes
Heritage Grain Cereals
Heritage Grain Cereals
Joice's Healthy Cereals Boast Ingredients Like Quinoa and Amaranth
Creamy Pumpkin Ice Creams
Creamy Pumpkin Ice Creams
Cold Stone Creamery's Fall Menu Combines Pumpkin Flavors with Cheesecake
Olympic S'mores Branding
Olympic S'mores Branding
Hershey's is Celebrating Team USA on National S'mores Day 2016
Batter Ice Cream Flavors
Batter Ice Cream Flavors
The New Cold Stone Creamery Flavors are Made with Cake and Cookie Batter
Food-Imitating Candles
Food-Imitating Candles
This Etsy Store Creates Stylish Home Items That Look Like Food
Toothsome Ice Cream Treats
Toothsome Ice Cream Treats
These Shark Week Treats Celebrate the Discovery Channel's Annual Event
Patriotic Chocolate Bar Packaging
Patriotic Chocolate Bar Packaging
The New Hershey's Label Features Red, White and Blue Lettering
Natural Chocolate Syrups
Natural Chocolate Syrups
The 'Simply 5' Hershey's Chocolate Syrup Embraces Cleaner Ingredients
Donut-Topped Milkshakes
Donut-Topped Milkshakes
The New Blueberry Donut Shake Combines Two Sweet Treats into One Dish
Polygonal Cereal Packaging
Polygonal Cereal Packaging
This Froot Loops Cereal Packaging Avoids Spilling the Breakfast Food
Superhero-Inspired Ice Creams
Superhero-Inspired Ice Creams
These Movie-|Themed Treats are Inspired by Popular Superheroes
Colorful Cereal Cakes
Colorful Cereal Cakes
This DIY Fruit Loop Cake Lets You Enjoy Sugary Cereal for Dessert
Carrot Cake-Flavored Chocolates
Carrot Cake-Flavored Chocolates
This Iconic Candy Now Comes in a Special Easter Flavor
Fudgy Valentine's Day Confections
Fudgy Valentine's Day Confections
These Chocolate Fudge Desserts are Perfect for Valentine's Day
Cake-Inspired Protein Packets
Cake-Inspired Protein Packets
This Almond Butter Snack Provides a Boost of Protein on the Go
Cake-Inspired Oatmeals
Cake-Inspired Oatmeals
Bakery on Main's Instant Oatmeal Turns Dessert Flavors Into Breakfast
Artisanal Dessert Yogurts
Artisanal Dessert Yogurts
Stonyfield Organic's Oh My Yog! Range Boasts Gourmet Flavor Pairings
Dessert Protein Bars
Dessert Protein Bars
Quest Nutrition's Protein Snacks are More Healthy Than Indulgent
Low-Fat Dessert Yogurts
Low-Fat Dessert Yogurts
YoCrunch Yogurt is Infused With Familiar Confections
Marshmallow Dessert Cereals
Marshmallow Dessert Cereals
Malt-O-Meal's Chocolate Marshmallow Mateys Satisfy One's Sweet Tooth
Organic Dessert Gums
Organic Dessert Gums
Simply Gum's Range Boasts Unexpected Cinnamon, Maple and Coffee Flavors
Donut-Flavored Cereals
Donut-Flavored Cereals
Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired
Christmas Cookie Snack Bars
Christmas Cookie Snack Bars
The LARABAR Gingerbread Dessert Bars are a Holiday Edition Snack
Healthy Cake Yogurts
Healthy Cake Yogurts
The New Yoplait Greek Whips Vanilla Cupcake Yogurt is Only 100 Calories
Festive Ice Cream Flavors
Festive Ice Cream Flavors
These Holiday Flavors are Inspired by Traditional Christmas Treats
Cereal Cookie Shooters
Cereal Cookie Shooters
These Chocolate Shot Glasses are Covered in Oreo Cookies and Froot Loops
Supersized Chocolate Drops
Supersized Chocolate Drops
Hershey's is Releasing Chocolate Kisses for Christmas with Hazelnuts
Birthday Cake Beer
Birthday Cake Beer
The Dogfish Head Higher Math Beer Has Chocolate and Sour Cherry Overtones
Festive Fall Ice Creams
Festive Fall Ice Creams
The Cold Stone Creamery's New Autumn Flavors Reflect Seasonal Tastes
Cake-Filled Cones
Cake-Filled Cones
This Dish Puts a New Spin on Traditional Birthday Cake
Creamy Cashew Milks
Creamy Cashew Milks
Silk's Nut Milk is a Plant-Based Dairy-Free Alternative to Cow's Milk
Dippable Cookie Snacks
Dippable Cookie Snacks
Hershey's Snacksters Combine Cookie Sticks with a Chocolate Dip
High-Protein Sandwich Spreads
High-Protein Sandwich Spreads
These Healthy Spreads Contain a Hearty Serving of Protein
Wholesome Snack Bars
Wholesome Snack Bars
YummySnack Bars Fuel Kids with Natural Ingredients
Festive Pumpkin Chocolates
Festive Pumpkin Chocolates
These Special Halloween Hershey's Kisses Taste Like Pumpkin Spice
Seasonal Candied Chocolates
Seasonal Candied Chocolates
The Hershey's Candy Corn Bars Mix Chocolate and Sweets for Halloween
Nourishing Nut Butter
Nourishing Nut Butter
YumButter's Superfood Snacks Come in Squeezable Pouches
Celebratory Frozen Coffees
Celebratory Frozen Coffees
The Birthday Cake Frappuccino From Starbucks is Only Here for 5 Days
Date Almond Energy Bars
Date Almond Energy Bars
This Energy Bar is Caffeine-Free and Perfect For Active Kids
No-Bake Snack Bars
No-Bake Snack Bars
This Customizable and Easy Granola Bar Recipe Doesn't Require Any Baking
Cake-Flavored Wines
Cake-Flavored Wines
Birthday Cake Vinyards Specializes in Decadent Wine Flavors
Portable Breakfast Packs
Portable Breakfast Packs
GoPicnic's On-the-Go Breakfast Options Offer Health & Convenience
Spicy Strawberry Desserts
Spicy Strawberry Desserts
Cold Stone Creamery's Valentines Day Treats Mix Chocolate & Spice
Birthday Cake Pastries
Birthday Cake Pastries
Celebrate Pop-Tarts' 50th Anniversary with its New Birthday Cake Flavor
Candied Corn Chocolates
Candied Corn Chocolates
The Hershey's Candy Corn Chocolate Bar is a Great Thanksgiving Treat
Festive Birthday Cookies
Festive Birthday Cookies
Chips Ahoy's Latest Creation Involves Birthday Cake Cookies
Cake-Flavored Classic Candies
Cake-Flavored Classic Candies
These Tasty Cake Flavored M&M's Will Be Available Come May 2014
Remixed Gourmet Nut Butter
Remixed Gourmet Nut Butter
Better Off Butter Spreads Make You Look at Peanut Butter Differently
Birthday Cake Cookies
Birthday Cake Cookies
Birthday Cake Oreos Celebrate the Treat's 100th Birthday