Birthday cake-flavored products highlight its new role as a standalone flavor
Implications - Following in the same vein as everything bagel in becoming a flavor in its own right, birthday cake is now an mainstream flavor offered in a variety of food and beverage categories. This shift highlights the comfort in familiar experiences such as shared celebrations and the ability to evoke the positive connotations of such events in exciting new flavor offerings.
Workshop Question - What nostalgic element does your product already appeal to and how can you capitalize on that?
Trend Themes
1. Celebratory Flavors - Products are increasingly being flavored to celebrate events as flavors become standalone entities.
2. Dessert-inspired Snacks - Snack brands are developing products in dessert-inspired flavors to create healthier and guilt-free alternatives to traditional desserts.
3. Branded Beverages - Collaborations between food and beverage brands provide opportunities to expand reach through innovative offerings with complementary brands.
Industry Implications
1. Food and Beverage - Companies in the food and beverage space should anticipate the trend to offer celebratory and dessert-inspired flavors to remain relevant and expand product offerings.
2. Packaging - Packaging plays a key role in differentiating products and building excitement around exclusive product offerings.
3. Marketing - Marketing brands with the opportunity to collaborate on complementary products drives buzz and expands reach.
6 Featured, 53 Examples:
100,739 Total Clicks
Date Range:
Jan 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
