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Drinkable Aesthetic

The to-go nature of iced beverages makes them a decorative statement

Implications - In a social media-obsessed world, consumers are constantly on the lookout for shareable moments. Iced beverages are a great vehicle for self expression, as the occasion within which they are consumed is typically in public spaces as an indulgence. The idea of iced beverages as a decorative accessory has resulted in aesthetically stylized drinks. This goes beyond packaging, signifying a consumer need for wholly creative products.
Workshop Question - What is one small tweak or addition you can make to your product or service to make it more memorable?
Trend Themes
1. Drinkable Aesthetics - The trend of aesthetically stylized drinks as a decorative accessory has resulted in the need for wholly creative beverages.
2. Nutrient Packed Beverages - Consumers crave healthy drink options that highlight natural ingredients and provide a larger dose of plant-based compounds, minerals and nutrients.
3. Instagrammable Drinks - Social media has motivated the demand for eye-catching and visually appealing beverages that are shareable on social platforms.
Industry Implications
1. Food and Beverage - Food and beverage innovators can benefit from creating new recipe options that encompass nutrient-packed beverages and increase aesthetic stylization.
2. Hospitality - Restaurants, cafes, and hotels can target the Instagrammable drinks trend by creating aesthetic pleasing beverages that are unique in flavor and composition.
3. Wellness - Wellness companies can tap into the shift towards nutrient and mineral-rich beverage options that enhance health and wellness on multiple levels.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
126,775 Total Clicks
Date Range:
Nov 16 — Oct 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Glowing Lavender Lemonades
Glowing Lavender Lemonades
Disneyland Now Serves a Glowing Infinity-Ade
Several Disney parks around the world are now serving a special, glowing drink for summer, named ‘Infinity-Ade.’ This glow-in-the-dark drink is made of a refreshing lavender lemonade... MORE
Layered Neon Slushies
Layered Neon Slushies
This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
With the opening of Disney’s newest theme-park ‘Pandora - The World of Avatar’ came the release of a layered neon slushie called the ‘Night Blossom.’ To complete a... MORE
Ombre Superfood Drinks
Ombre Superfood Drinks
Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
Starbucks’ newly teased Matcha Pink Drink is a menu item that has the internet buzzing. Available through the QSR chain’s secret menu, the superfood beverage boasts a pink and green... MORE
Blue Tea Beverages
Blue Tea Beverages
The 'Anchan Blue Tea' Gets Its Vibrant Color from the Butterfly Pea Herb
‘Anchan Blue Tea’ is a unique beverage product that boasts a vibrant color, thanks to the use of the butterfly pea herb, or anchan, from Thailand. The blue burdock root tea can be... MORE
Mineral-Rich Waters
Mineral-Rich Waters
The Blk Water Bottled Spring Water is Packed with Natural Nutrients
Blk Water is a bottled spring water that aims to provide a large dose of plant-based compound fulvic acid that works to offer a healthy dose of minerals and nutrients. Blk Water is purported to... MORE
Kelp-Topped Lattes
Kelp-Topped Lattes
The Merbabe Latte Features Nutritious Ingredients and a Playful Design
The Merbabe Latte was created by The End Brooklyn, a cafe known for its unusual beverages that are unique both visually, and in their formulation. While the big brands coming out with similar fad... MORE

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