The KFC Krusher is a Milky Beverage Made With Powdered Matcha
Rahul Kalvapalle — April 6, 2016 — Lifestyle
References: en.rocketnews24 & thedailymeal
Matcha desserts have been growing in popularity around the world, and KFC Japan has decided to take advantage of the matcha movement by introducing a brand new matcha dessert that makes for a perfect indulgent snack to follow hot on the heels of some crispy fried chicken.
Dubbed the KFC Krusher, this particular dessert takes the form of a milky and sweet frozen beverage infused with delicious powdered green tea. It also has red beans floating around in it, which add clear sweet tones to the flavor. The matcha powder is sourced from Nishio City, a place whose matcha products are renowned for being flavorful but mellow, making them the ideal kind of matcha around which to build a dessert.
Ultimately, this matcha dessert will enable KFC to reach out to a different demographic of food lovers, whilst adding something new and exciting to regulars' KFC rituals.
Dubbed the KFC Krusher, this particular dessert takes the form of a milky and sweet frozen beverage infused with delicious powdered green tea. It also has red beans floating around in it, which add clear sweet tones to the flavor. The matcha powder is sourced from Nishio City, a place whose matcha products are renowned for being flavorful but mellow, making them the ideal kind of matcha around which to build a dessert.
Ultimately, this matcha dessert will enable KFC to reach out to a different demographic of food lovers, whilst adding something new and exciting to regulars' KFC rituals.
Trend Themes
1. Matcha Desserts - The growing trend of matcha desserts creates opportunities for food companies to introduce unique and indulgent products like the KFC Krusher.
2. Powdered Ingredients - Using powdered ingredients like matcha creates new product opportunities for companies looking to innovate in the dessert and beverage industries.
3. Flavor Combinations - Experimenting with unusual flavor combinations, like matcha and red beans, offers exciting opportunities for food companies to differentiate their products in a crowded market.
Industry Implications
1. Fast Food - The KFC Krusher demonstrates how fast food companies can expand their product lines and attract new customers with unique and trendy desserts.
2. Desserts - The matcha dessert trend presents opportunities for dessert companies to create new, unique dishes for those seeking indulgent and trendy sweets.
3. Beverages - The KFC Krusher, a frozen beverage with matcha and red beans, signifies the potential for companies to experiment with unique flavor combinations in the drink industry.
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