Brand activations tap into wanderlust
Implications - Technology has put adult consumers in a constant state of busyness, as it makes everything from professional tasks to family responsibilities immediately accessible. This high-stress situation creates a need for escapism, yet reinforces responsibilities. Branded activations that provide temporary escape alleviate the overwhelm in manageable doses, while establishing a positive relationship with consumers.
Workshop Question - In what ways can your brand provide a retreat-like experience to your consumers?
Trend Themes
1. Escape Room Brand Activations - Brands looking to provide temporary escape from high-stress situations can create branded 'Escape Rooms' that offer immersive, puzzle-solving experiences.
2. Virtual Reality Travel Events - Incorporating virtual reality technology into brand activations can offer consumers a taste of travel and transport them to different destinations, especially during cold winter months.
3. Themed Pop-up Events - Themed pop-up events that offer authentic cultural experiences can transport consumers to different parts of the world, providing affordable and memorable experiences.
Industry Implications
1. Hospitality Industry - Using immersive brand activations to transport consumers to destinations before they even book accommodations can drive interest in travel and destination choices.
2. Event Industry - Creating unique and immersive brand activations that offer temporary escapes can drive interest and engagement in events, particularly ones connected to brands or products.
3. Tourism Industry - Developing virtual reality experiences for tourists, or incorporating virtual reality into events or locations can offer consumers an opportunity to experience and explore different destinations.
6 Featured, 53 Examples:
232,198 Total Clicks
Date Range:
Jan 16 — Nov 17
Trending:
Warm
Consumer Insight Topics:
