Starbucks Japan is Serving Up a Wrap Made with Kabocha Squash
Katherine Pendrill — November 8, 2016 — Lifestyle
References: brandeating
Following in the footsteps of KFC Australia, Starbucks Japan recently began offering a sweet Pumpkin Wrap made with kabocha squash as a festive fall offering. While the Japanese arm of the chain may not be serving up Pumpkin Spice Lattes, the new wrap gives customers another way to get their pumpkin fix.
The new Pumpkin Wrap is a limited-edition menu item available as part of Starbucks Japan's seasonal lineup. The wrap itself consists of a tortilla filled kabocha squash, sweet potatoes, mushrooms, cucumber, lettuce and shredded cabbage. While the texture is similar to pumpkin or other types of squash, kabocha has an intensely sweet flavor that makes the wrap a perfect option for those looking for something on the sweet side.
The new Pumpkin Wrap is a limited-edition menu item available as part of Starbucks Japan's seasonal lineup. The wrap itself consists of a tortilla filled kabocha squash, sweet potatoes, mushrooms, cucumber, lettuce and shredded cabbage. While the texture is similar to pumpkin or other types of squash, kabocha has an intensely sweet flavor that makes the wrap a perfect option for those looking for something on the sweet side.
Trend Themes
1. Seasonal Food Offerings - The popularity of Starbucks Japan's sweet Pumpkin Wrap demonstrates the demand for limited-edition menu items that cater to seasonal flavors.
2. Alternative Ingredients - The use of kabocha squash in Starbucks Japan's Pumpkin Wrap presents an opportunity for other food brands to explore unique and flavorful alternatives to traditional ingredients.
3. Vegetarian Fast Food - Starbucks Japan's Pumpkin Wrap, filled with vegetables and plant-based ingredients, highlights the potential for vegetarian and vegan options in the fast food industry.
Industry Implications
1. Fast Food - Fast food chains can take inspiration from Starbucks Japan's Pumpkin Wrap to develop creative and innovative menu items that cater to changing consumer preferences.
2. Food and Beverage - The introduction of Starbucks Japan's Pumpkin Wrap with kabocha squash opens up opportunities for the food and beverage industry to experiment with unique ingredients and flavors.
3. Seasonal Retail - Starbucks Japan's limited-edition Pumpkin Wrap demonstrates the potential for seasonal food offerings in the retail industry, encouraging other brands to create exclusive menu items tied to specific seasons or holidays.
1.2
Score
Popularity
Activity
Freshness
