Starbucks Japan is Offering Patrons a Picnic Blanket to Eat Outside
Michael Hemsworth — May 17, 2017 — Marketing
References: en.rocketnews24
Heading to a cafe and getting some items to go to eat outside is common in the warm weather, so Starbucks Japan is helping make it a bit easier for patrons to do so by providing complimentary picnic sheets. Available as a freebie for a limited time, the Starbucks picnic blankets enable patrons to receive one if you order both a sandwich and drink from the cafe.
The Starbucks picnic sheets are rather stylish in design and feature an oversized image of the coffee brand's logo along with a series of illustrations. They are big enough for two adults to sit on to enjoy their sandwiches and beverages outdoors; this comes as a clever branding endeavor that gets the brand advertised in unexpected outdoor urban spaces.
The Starbucks picnic sheets are rather stylish in design and feature an oversized image of the coffee brand's logo along with a series of illustrations. They are big enough for two adults to sit on to enjoy their sandwiches and beverages outdoors; this comes as a clever branding endeavor that gets the brand advertised in unexpected outdoor urban spaces.
Trend Themes
1. Complimentary Picnic Supplies - Companies can offer complimentary picnic supplies to customers as a creative way to promote their brand and make outdoor dining more accessible.
2. Stylish Branded Merchandise - Creating stylish branded merchandise that is functional for outdoor activities can be a unique way for companies to promote their brand and enhance the customer experience.
3. Outdoor Dining - With the rise of outdoor dining due to the pandemic, businesses can adapt by creating outdoor dining experiences and offering products that cater to this trend.
Industry Implications
1. Fast Food - Fast food restaurants can offer complimentary picnic blankets or other picnic supplies to customers to differentiate themselves from competitors and increase brand awareness.
2. Beverage - Beverage companies can create stylish outdoor cups and bottles to encourage people to drink beverages on the go and in outdoor settings.
3. Fashion - Fashion retailers can collaborate with outdoor brands to create stylish yet functional clothing and accessories for outdoor dining and picnics.
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