Reguistea Offers Beverages Made With Unlikely Ingredients
Mishal Omar — June 2, 2017 — Marketing
Cheese-topped teas may just be the next beverage craze in North America, as the unlikely beverages have become increasingly popular in some Asian countries like Malaysia – as evidenced by the drinks offered by the brand Reguistea.
Reguistea offers a variety of iced tea and coffee-based products, many of which are relatively traditional. It also, however, offers teas that contain cheese. The brand offers a few of these beverages, including its Blue King Blueberry which contains cheese, blueberries and purple potatoes that give it it's vibrant hue. It also offers a more traditional Peach Oolong tea, which is made distinct with its addition of a thick layer of cream cheese.
This unusual new craze will likely eventually make it to North America, as popular fads in Asian countries often do.
Reguistea offers a variety of iced tea and coffee-based products, many of which are relatively traditional. It also, however, offers teas that contain cheese. The brand offers a few of these beverages, including its Blue King Blueberry which contains cheese, blueberries and purple potatoes that give it it's vibrant hue. It also offers a more traditional Peach Oolong tea, which is made distinct with its addition of a thick layer of cream cheese.
This unusual new craze will likely eventually make it to North America, as popular fads in Asian countries often do.
Trend Themes
1. Cheese-topped Beverages - Incorporating cheese into hot and cold drinks may be a new trend that can disrupt the traditional beverage industry.
2. Unconventional Drink Ingredients - Using ingredients like cheese, purple potatoes, and cream cheese to create drinks may open new opportunities for creativity and experimentation across various industries.
3. Asian Beverage Fads - Keeping an eye on popular beverage trends in Asian countries could provide an opportunity to introduce new and unique drinks in other parts of the world.
Industry Implications
1. Beverage Industry - Incorporating cheese and other unexpected ingredients in traditional beverages can create an opportunity to innovate within the beverage industry.
2. Food and Hospitality Industry - The food and hospitality industry could explore the use of unconventional ingredients to create unique menus and drink options that appeal to adventurous customers.
3. Marketing and Advertising Industry - As unconventional ingredients become increasingly popular in beverages, marketers and advertisers have the opportunity to create new promotional campaigns that showcase these unique flavors and combinations.
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